This is especially useful if your side project is marketable to the tech-forward crowd, but I'm guessing there are a number of novel ways you can use it.
Dan Lyons (now a writer for HBO's Silicon Valley) rails on former employer Hubspot in this hilarious and culturally telling account. I found myself laughing at times and nodding my head sadly in recognition at others.
"On average, keywords with lower volumes are typically the terms that target the middle or bottom of the funnel – they have fewer people searching for them but higher purchase intent."
"While college tuition more than tripled over the past 30 years, the value of a college degree gradually fell due to credential inflation. As more people get degrees, what used to be a unique achievement becomes trivial."
"Your first marketing hire should probably be a director-level person who can be made accountable for generating a sales pipelines, with experience at a company 2-5x your size."
"Quora and Medium are built specifically for sharing long-form written content. And unlike their social platform competitors, still allow users to reach large audiences organically."
"Steve McLeod is Founder and Chairman of Fire and Safety Australia, Australia’s leading safety training company. The company is built on an unwavering passion for safety education and a determination to make a change in the world."
"Top content creator and SlideShare investor Dave McLure hasn't posted to the channel in over 11 months. HubSpot, the content marketing powerhouse, has posted only once in 2018..."
"Dynamic Ads help you build deeper relationships with your audience by automatically customizing your ad creative with the publicly available information from LinkedIn"
"If you want more consistent Facebook traffic each and every month, focus on 'how to' articles...over time they produce more consistent Facebook traffic."
I wear the same thing every day: t-shirt and jeans. Wohven reminds me every month to rotate an ugly old shirt out for the fresh new one they sent me. It might not seem like a huge life hack, but micro-optimizations like this add up.
A series of snack-sized videos — which you can watch all together, or mix-and-match for your particular questions and needs — that distills the fundamentals that every founder should know about sales.
Recurring meetings are great, but keeping them useful every week is a serious chore. I maintain a handful of recurring meetings, and can't wait to give Tadum a try.
