Latest research: Macadamias perfectly poised to meet emotional snacking needs
The Australian macadamia industry has taken a deep dive into the world of snacking, with the release of consumer research findings into the snack category in both Asian and western markets. Examining established and emerging drivers of snack product consumption, the research unearthed innovation hotspots for macadamias in this dynamic category and represents the latest chapter of our industry’s Innovation Initiative. Comprising insights from consumers and food influencers, the findings revealed mood management as an emerging motivation for snacking. Relating to emotional uplift and gratification, mood management offers up fertile ground for new product development, with macadamias an ideal fit for this increasingly important emotional snacking space. What’s more, macadamias have a unique ability to resolve many of the tensions consumers typically experience when purchasing from the category. The findings have attracted significant media attention throughout Asia and Australia, with more than 175 pieces of coverage achieved to date. Don’t miss all the rich and fascinating insights and what this means for macadamias. Read more here.
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