Strands of Genius is curated lovingly by Rosie & Faris, usually on Mondays & Thursdays, but occasionally you'll find it in your inbox other days too. They're unpredictable like that. They hope you read it, enjoy it, tweet it, share it -- and tell your mom ;)
Sept 18-21: Memphis, TN
Sept 21-23: Luray, VA
Sept 23-24: Richmond, VA
October 3-7: LIA Awards | Las Vegas, NV
Oct 7-13: 4As StratFest | NYC
Oct 13-27: London, UK
Oct 27-29: Atlanta, GA
Oct 29-Nov 11: Isla Mujeres, MX
THE WORD
(BRIEF BITS OF INBOX INSPIRATION BROUGHT TO YOU BY)
Strands is brought to you by a gorgeous weekend in LA, hikes in the hills, brunch on a pier, beer in a garden, pergolas (they're HUGE in LA, ha!), Georgia&Jonno&Percy&Lenny, Scott&Ivan, Shankar&Liz, Armando, AW&Joey, scooters, and contemplation about how wonderful the weather is seemingly all the time in LA.
Quote of the Week is baaaaaaack! "We can only play at something that isn’t an aspect of our everyday condition. That is the central ingredient for the imagination." - Esther Perel, A More Perfect Union
TMRW: The Rebirth of Comms: Our WARC Webinar
#StealTheseSlides #WorldAdvertisingResearchCouncil #Comms
In the last decade, communications strategy has fallen by the wayside as a standalone discipline, re-absorbed into account and media planning. In light of increased concerns about programmatic fraud, non-viewable impressions, brand safety, and the efficacy of micro-targeting, communication strategy has once again been summoned to the table, to make sense of the mess we’ve made. So what does modern communication strategy look like? Who owns it? Who should? How is it done? What are the key considerations and tools? All this and more coming to your computer screen on September 18th. (PS: If you register for the webinar, they'll follow up with a video link even if you can't make it.) ::WARC::
A More Perfect Union
#Life #Love #Partnerships
Esther Perel is one of our favorites. We've been privileged to see her speak a few times, and when one of Rosie's friends (Hi Kate!) passed along this interview on a text thread, we couldn't stop sending and sharing it to couples we know. Read it, send it to your partner/spouse, discuss. Money back guarantee that your relationship quality will increase, even by a tiny percentage point. ::SUN:
CupClub Is A Poster Child for Circular, Sustainable Design
#Design #Innovation #SaveTheWorld
CupClub describes itself in comparison with a bike share program. They provide the cups, which are tracked with RFID chips, you make your usual order at your coffee shop, but dump the cup at the end. You get the benefits of the single use, but CupClub washes and reuses the cups an estimated 132 times. Check it out yo. More design like this, please! ::DEZEEN::
A Case for Vertical Video
#Creativity #Practice #Workout
It used to be that horizontal was king. But how often do you flip your phone while scrolling? If we're not watching a video over a few minutes, then we likely won't -- even if the viewing experience is deemed to be better by advertisers and brands. It seems we're not alone, because YouTube is rolling out vertical video ads. And apparently Hyundai saw a 33% lift in brand awareness with an ad for a new SUV. ::DIGIDAY::
If we can ever be of help to you, even outside of a formal engagement, please don’t hesitate to let us know. We always love getting to meet like-minded folks, so please let us know if you see we’ll be in a city near you :)
In March of 2013, Rosie & Faris left NYC. They've been #OutOfOffice for 4 years and counting. Want more on the nomad lifestyle? Check out Technomadix.co
Want to collaborate with Rosie and Faris? They are a husband and wife team that consult, speak, write, teach, strategize, facilitate & generally play well with others. You should definitely get in touch.
