One of the frameworks that we're starting to embrace at Buffer is the concept of "growth loops are the new funnels." The idea is that these replicable loops are the power behind the longest-lasting, sustainably-growing SaaS businesses, and if you can figure this stuff out (and quantify it), you'll be in great shape.
And you can read below to find some of my favorite articles about marketing and management that I've come across in the past few weeks, plus a couple books I'm reading right now.
The definitive guide to SEO in 2019
I'll be poring through this one for SEO on our Buffer Open blog.
(Interesting content tactic, too: The author, Brian, updates the content of this article every year, just when people begin searching for "seo 2019.")
How to innovate and solve hard problems "At Google X, the tech giant’s “moonshot factory,” the mantra is #MonkeyFirst. The idea is that if you want to get a monkey to recite Shakespeare on a pedestal, you start by training the monkey, not building the pedestal. Because training the monkey is the hard part. Anyone can build a pedestal."
