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Hello FINE Friend, |
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We’ve been making stuff. And learning stuff, too. Like, according to AP Style, that comma before “too” is no longer necessary, but stylistically optional. This is huge. Here are some other insights we’ve deemed worthy of sharing, just for you.
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5 Big Takeaways |
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Defining A New Category Bodes Well For Leading It.
Travel is rapidly changing. People are looking for a new form of hospitality that’s more group-friendly, locally-immersive, and self-guided than old-fashioned hotels. A year-long collaboration helped envision and engineer not just a new brand to answer the shifting demand, but a whole new way to stay. Welcome to Bode.
Brand Shapes Organizations to Build Business Value from the Inside Out.
Principal Kenn Fine podcasted with How Design about the power of an all-encompassing brand mindset to build customer experience and company value. What you see is often expressed through design, but what you feel and experience all starts with your company’s core “why.”
Function Often Lights the Way to Form.
Minimizing content clutter, emphasizing elegant transitions, creating dynamic space. For Luma, the lighting design practice of sustainable leaders PAE, these are both the effects of their work, and the functional elements that guide their web design. From there, a cinematic design language conveys expanded possibilities that shape human experiences
Sharing Expertise is Your Own Professional Development.
They say to teach something simply is possible only by knowing it deeply. In the October issues of Net Magazine and Computer Arts, Senior Developer Emmanuel Garcia and Senior Designer Rick Landers share their expertise on coding animation and presenting design work. Because those who can, do (and teach, too).
Designing Up from the Brand Foundation is a Winning Approach.
The seven FINE clients that recently won Graphis Branding Awards started from the beginning, with brand strategy (and often naming) preceding design exploration. Proving once again that award-winning brands like this start with strong collaboration: Cuvaison, Bode, Kimpton Double Take, Kimpton Saint George, Kimpton Dirty Habit DC, Rebel’s Guild, and Kimpton Sawyer Hotel.
14 Micro-Inspirations
- Carmel Partners helps us prove you can have quantity AND quality of websites.
- Somebody’s likely always watching you.
- Energy Capital Partners’ new site demonstrates sector expertise.
- Not every team page needs actual people.
- Brand beginnings, from sketches to award-winning.
- This CSS responsive house visualizes family fit.
- Lyft drives toward democracy. (Hint: midterm elections are Nov. 6.)
- A 200-year-old guide to color is redesigned for the internet age.
- Ashes & Diamonds and XOJET win WebAwards. XOJET and Cuvaison win W3 Awards. XOJET also just takes on the world.
- Harry Potter celebrates 20 years, and J.K. Rowling confirms fan theory.
- Variable fonts are a thing. And you can try them.
- Kimpton Double Take wins Summit Creative Award for logo design.
- FINE's Design Week Portland video wins W3 Gold.
- We say goodbye to our very good friend, Jambo.
Thanks for reading. Write me anytime. I live on my email.
Your FINE Friend,
Steve
P.S. We're hiring a digital creative director and digital services manager. |
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