Basically this is an email apologising for me being absent and wondering if I can give you something so we can be friends again.
Want the whole story? Read on.
I’m sure I’ve sent this email many times. The “sorry I’ve not been around, will you forgive me?” email.
What I’ve been struggling with is the why? The biggest one is why should you be interested in what I have to say.
I’ve restarted my mail outs more times than I did my first car - and in truth I had no idea what was going on under the hood, sometimes, even though I’ve been playing and writing songs for 20 years, it’s the same with music.
A recent conversation with a trusted mentor and friend gave me homework - think about what I want from my audience. I was taken aback. What I want?
Funnily enough I thought my focus should be on what I could give - and I was bereft of ideas, sadly. Songs? Performances? I already do these things. The epiphany came on the edge of sleep at the the tailend of a Netflix show I shouldn’t have been watching as I tried to sleep.
My perspective was all wrong. I was thinking nouns when I should have been thinking verbs.
Connect.
That’s it - one simple idea.
And I’m going to try and base everything I do from now on around that simple concept.
So I want to start by giving you a gift
Thanks for listening!
Clint
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