NEW TOOL: Storify Captures Content, Builds Conversation
Storify, is a new tool that let's you create and embed social media stories by collecting content from various sources in one place. It's very cool! Last week, I experimented with it to recap #pr20chat. Easy to use, Storify helped us extend the conversation beyond the chat, as you can see in the comments in  my example here. Also, Sarah Evans compiled a list of media and other resources using Storify.

HOW TO: Conduct a Social Media Audit
Nikki Stephens outlines a process to help your company assess it's social media and lay the foundation for a smarter strategy. "Before any strategy can be developed, it’s important to start by conducting research online and on social networks to determine what opportunities exist, what can and should be improved about current social media efforts and what user-generated content exists about the company. Some elements of the research process will overlap depending on whether the company does or doesn’t have a presence online, but here are some suggestions on what to look for and how to create an in-depth social media audit." Also, Deirdre Breakenridge recently offered 5 steps to create a social media audit -- well worth reading and saving to reference.

Guide to Wikipedia
Is Wikipedia a marketing opportunity? Is it appropriate for PR to edit Wikipedia? This "grand guide ebook" from Eloqua is a one-stop-shop for everything you need to know -- terminology, policies, community culture, FAQs, best practices. Read this, share it with your clients, bookmark it. I know we sometimes don't pay as much attention to Wikipedia as we should, so consider this a handy reference guide.

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