Sheffield BID’s new buddies to provide friendly welcome to city’s visitors
Sheffield BID is bringing a new team of city hosts to Sheffield, who are set to welcome visitors and help people find their way in the city centre.
The BID Buddies will be professionally suited and booted, with distinctive bowler hats to help them stand out on the streets. They will act as a street concierge service, providing welcome, wayfinding and reassurance to visitors. The Buddies will also promote BID businesses, city centre events and visitor attractions.
When not greeting the public, the Buddies will keep businesses informed about the activities of the BID, and promote BID opportunities to the levy payers who fund the BID. The team will be the BID’s “eyes and ears” on the street, providing intelligence and data gathering as well as reporting environmental issues and anti-social behaviour.
The team has been formed in response to growing calls from the city’s office and professional services sector, which represents more than 40% of companies that pay the BID levy. The BID Buddies will also play an active role in supporting events, conferences and business meetings for levy paying businesses with a meet and greet service.
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