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Nielsen Norman Group

New Articles

Technology Myths and Urban Legends

When users don’t clearly understand how systems function, they develop unique (and often incorrect) theories to explain their experiences. (5 min. to read)

Natural Mappings and Stimulus-Response Compatibility in User Interface Design

Designs that quickly convey relationships between the user input and the result often use natural mappings or have a high stimulus–response compatibility. (6 min. to read)


New Videos

The 5 Steps to Service Blueprinting

Five key steps comprise a framework for service blueprinting that can be scaled to any scope or timeline. (3 min. video)

Why Chunking Content is Important

Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy. (2 min. video)


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