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Welcome to October's newsletter.

I'm halfway through a great book: Infomocracy is about democracy in the social media age. It's science fiction, but most of it wouldn't seem out of place in today's news feeds. I'll let you know how it ends! In the meantime, here are my top stories from the last month: from micro-analytics to global politics.

3 easy ways to use Google Analytics

Google Analytics is a great tool but it's easy to get overwhelmed by all the bells and whistles. Here are some simple steps to find out where and when people visit your website, and see how your social media strategy is working: My blog

When the catfish wins, everyone loses

Channel 4's new social media reality show, The Circle, was a ratings hit. Catfishing is a serious issue and the show did well to highlight it, but I'm not convinced by its methods: My blog

Google+ shuts down after a data breach

Google finally closed its social network after admitting that Google+ never received the broad adoption or user engagement it had hoped for: Endgadget

How social media radicalised the world

Amidst revelations that Brazilian president Jair Bolsonaro used WhatsApp as a key (illegal) propaganda tool, this is an excellent piece on the rise of populism across the world. And with an interesting conclusion: Buzzfeed

Using activism to connect with customers

As social media stars become politicians, high street brands are entering politics. This article shows how companies like Adidas and De Beers are tapping into social activism to build rapport with consumers: PSFK

Thanks for reading this month's newsletter. Let me know if any of these articles inpsire you, and especially how your social media marketing is going ~ Jemima

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