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Executive Summary The latest news, trends, and updates from Insider Inc.
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After hitting 4 billion video views a month, Insider Inc. explains why it's changing how it counts views
Until now, we've said a view is whatever a platform tells us a view is. A view on YouTube is 30 seconds, a view on Facebook is 3 seconds, and so on. Starting today, however, we're going to measure views differently. We're going to move away from 3-second views and look only at 30-second views. Here's why. |
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Insider Inc. at Money20/20
Our CMO Jen Berman moderated two panels about the evolving role of the marketer at Money20/20 this week. She discussed data vs. intuition, peak media, personalization, trust, data and privacy concerns, and workforce transformation with an impressive roster of CMOs across industries. See highlights here.
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