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Last Saturday was a busy day at South Napa Century Center. The market was celebrating Halloween and our new neighbor, Cream Napa was giving away ice cream sandwiches as part of their grand opening. It's tough competing with free ice cream sandwiches but we did pretty well.
The market's staff was dressed for Halloween and will be again tomorrow. Yesterday we had a farmer, a witch, a ringmaster complete with a whip and a policeman that looked like he had escaped from the Village People.
A number of vendors were in costume with my favorite being Jeff from Rollz Baking and his pirate costume complete with a parrot on his shoulder.
Some of our littlest customers took advantage of our photo area complete with bales of straw, corn shocks and, of course, pumpkins. Tomorrow we will be giving away the pumpkins so if you don't already have one stop by and you may be a lucky winner.
Last week we had Food Day at the market, this week it was Halloween at the market and next Saturday is the Give!Guide at the Napa Farmers Market. There's always something going on at the market.
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Food Day Tuesday Update
The Napa Farmers Market was bustling with extra energy on Tuesday, Oct. 23! We welcomed about 180 students with their enthusiastic questions, including:
- 15 Snow Elementary K - 2nd Grade Special Education students
- 25 Shearer Elementary Kindergartens
- 80 Shearer Elementary 2nd Graders
- 60 Harvest Middle School 6th, 7th and 8th Graders
Field trips are always a welcome addition to the Napa Farmers Market. We want students to have fun while learning about where their food comes from and share stories at home, encouraging the whole family to come back!
If you would like to schedule a school field trip, email Cara Mae at educationnfm@gmail.com. Limited bus grant scholarships are available from the Environmental Education Coalition of Napa County!
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Something spooky this way comes... Halloween is almost here... it's time for our annual Haunted Market!
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Tune in or listen online to KVON 1440 AM every Thursday at 10 a.m. for Farmers Fresh Hour, brought to you by American AgCredit. Napa Farmers Market and St. Helena Farmers Market teamed up and take turns hosting a show every other week.
Next Live Show Hosted by NFM: Thursday, Nov. 8
Hosts Chef Greg Cole, Tia Butts and Cara Mae will be talking about Thanksgiving and what to expect at the Holiday Bazaar Market on Saturday, Nov. 24!
Missed an Episode? Listen to past episodes online here!
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Tuesday, October 30
- Join us for our last Haunted Market!
- Spooky Story Time at 9:30 and 10:30 a.m. with Community Resources for Children volunteers.
- Kids Costume Contest before Story Time at the Education Station
- Kids Activities at 11 a.m. Yummy and Healthy Persimmon Tasting
- Music will be performed by Bruno Grassi on the KVYN Sound Stage
The Napa Farmers Market hosts our popular Haunted Market come down and enjoy the festive spirit of Halloween and vote for your favorite vendor's costume.
Sprouts, fruits, berries, veggies, seasonal decorations, cheese, meats, eggs, and honey round out the farm section of the farmers market. Artisans, specialty food vendors, and nonprofit organizations will also be on site and participating in the fun of the day.
Saturday, November 3
- Join us for Give! Guide Goes to the Market!
- Story Time at 9:30 and 10:30 a.m. with Community Resources for Children volunteers
- Chef Demo at 10 a.m. by Rob Merrick, The Electric Chef
- Kids Activities at 11 a.m. Yummy and Healthy Celery Tasting
- Music will be performed by Fred McCarty on the KVYN Sound Stage
Welcome to the 3rd Annual Give! Guide Goes to the Market!
In addition to our regular market vendors and events, the Napa Farmers Market hosts Give! Guide Goes to the Market. With the giving season kicking off November 1st, this is the first event that all nonprofit organization accepted to participate in the 2018 Give! Guide get the opportunity to face the community and clarify their special programs and needs for your time and donations.
With lots of extra activities and fun, come out and learn, shop, and make a difference in your community.
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Taste a different fruit or veggie every market day at 11 a.m. at the Education Station! This week: pomegranates (Tue) and celery (Sat)!
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Crunchy Celery
The wild form of celery is called smallage. Smallage was used in ancient times as medicine and the Romans used it as seasoning.
How to Select
Choose rigid celery stalks with fresh leaves that smell fresh (not musty). Avoid woody and limp stalks.
How to Store
Refrigerate in a bag or container for a week or more.
Nutrition Benefits
- Good source of vitamin A
- Good source of vitamin C
- Fat free and low sodium
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Farms attending Haunted Market Tuesday 10/30:
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- Achadinha Cheese Co.
- Arceo Ranch
- Big Ranch Farms
- Devoto Gardens
- Esquivel Organic Farms
- Far West Fungi
- Farmer Joy's Eggs
- Hamlow Farms (Pictured)
- J & J Ramos Farms
- Long Meadow Ranch
- Rodriguez Farms
- Schletewitz Family Farm
- The Patch
- Waxing Moon Gardens
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Artisans attending Haunted Market Tuesday 10/30:
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- Amanda K Baker
- Napa Valley Leathercraft
- Sherri Gallagher Designs
- Simply Natural Madagascar (Pictured)
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Specialty Food Vendors attending Haunted Market Tuesday 10/30:
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- Annie the Baker
- Atlas Peak Olive Oil
- Cocina Milonga
- French Corner
- Freshway Fish
- Handsome Carver (Pictured)
- Juice House Co.
- Juju's Kitchen
- Mi Fiesta Catering Company
- Monday Bakery
- Ohm Coffee Roasters
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- Platanito Latin
- Roti
- Royal Artisan Breads
- Sweet Pea Bake Shop
- The Fruit Tree
- The Upper Crust Baking Company
- Tia Ampa Bakery
- Toasted
- Way to Life Foods (Pictured)
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Community partners attending Haunted Market Tuesday 10/30:
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- Molly's Angels
- Napa County Library
- Napa Valley Support Services (Pictured)
- UC Master Gardeners of Napa County
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Farms attending Saturday 11/3: Give! Guide Goes to the Market!
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- A4 Farms
- Achadinha Cheese Co.
- Arceo Ranch
- Bee-Well Farms
- Big Ranch Farms
- Devoto Gardens
- Esquivel Organic Farms
- Far West Fungi
- Hamlow Farms
- J & J Ramos Farms
- J & M Ibarra Farms
- Lee Farms
- Long Meadow Ranch
- Morningsun Herb Farm
- Neve Farms
- Rodriguez Farms
- Sonoma Mountain Beef Co. (Pictured)
- Sun Tracker Farm
- The Jewel Date Company
- The Patch
- Waxing Moon Garden
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Artisans attending Saturday 11/3: Give! Guide Goes to the Market!
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- Aroma Floral
- Drool Dog Cookies
- I'm Sew Sure
- In The Moment Creative
- Jessie's Find & Refine
- Milosc Designs
- Napa Dog
- Napa Valley Leathercraft
- Pearls Roxanna
- Ramirez Metal Art
- Rustic Barrel Art
- Sharon Hedlund Designs (Pictured)
- Sherri Gallagher Designs
- Stuck on Napa
- Sweet Blossom Co.
- Turby Leather
- Napa Knives
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Specialty food vendors attending Saturday 11/3:
Give! Guide Goes to the Market!
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- Addictive Toast
- Annie the Baker
- Atlas Peak Olive Oil
- Bailey's Best
- Bently Napa Valley
- Cocina Milonga
- Contimo Provisions
- Dacheva Sons & Cheese Co
- French Corner Napa
- Freshway Fish
- Juju's Kitchen (Pictured)
- Mami's Crunch
- Mi Fiesta Catering Company
- Monday Bakery
- Ohm Coffee Roasters
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- Pasta Poetry
- Platanito Latin (Pictured)
- Rollz Baking Company
- Rosa's Portuguese Bakery
- Royal Artisan Breads
- Sweet Linda Lou's
- Sweet Pea Bake Shop
- The Hummus Guy
- The Upper Crust Baking Company
- Toasted
- Triad Beverage Company
- Valley Pretzel
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Community partners attending Saturday 11/3:
Give! Guide Goes to the Market!
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- Canine Guardians (Pictured)
- City of Napa Water
- Community Health Initiative
- Jameson Animal Rescue Ranch
- Loving Animals Providing Smiles
- Napa County Resource Conservation District
- Napa Humane
- Napa United
- Napa Valley Fair Housing
- Napa Wildlife Rescue Center
- NEWS
- ParentsCAN
- Paws for Healing
- Puertas Abiertas
- The Table
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Sherri Gallager Designs
Sherri has been bringing her beautiful handcrafted jewelry down from St. Helena for the last 19 years! Her one-of-a-kind pieces feature sterling silver, shiny pearls and sparkling gemstones. Right now Sherri's crafting jewel toned earrings and necklaces perfect for the holiday season! As for snacks, Annie the Baker cookies, Toasted bagels and Devoto apples are Sherri's market favorites. What is the best thing about the Napa Farmers Market? Sherri loves her customers, who have become her friends, and considers her fellow vendors family.
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Monte Cristo Sandwich with Aioli
by Chef Terry Letson of Fume Bistro
An easy Monte Cristo Sandwich recipe layered with ham, turkey, and Swiss, then battered and fried.
Dust with powdered sugar for the ultimate breakfast sandwich...
Or breakfast for dinner!!
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Ingredients for Six Sandwiches
- 4 eggs
- 1/4 cup heavy cream
- 2 teaspoons sugar
- 1/2 teaspoon salt
- 1/2 teaspoon dry mustard
- 1/8 teaspoon cayenne pepper
- 6 tablespoons garlic aioli (or mayonnaise of your choice)
- 2 tablespoons Dijon mustard
- 12 slices sour dough or brioche bread
- 18 thin slices Swiss cheese or Guryere cheese
- 12 thin slices ham (todays ham- Contimo molasses brined ham)
- 12 thin slices turkey (todays turkey-Willy Bird smoked turkey)
- 3 tablespoons vegetable oil
- Powdered sugar for dusting
- Raspberry jam (or your flavor of choice)
Sandwich Directions
- Whisk together eggs, cream, sugar, salt, dry mustard, and cayenne in shallow dish until combined. Stir aioli and Dijon mustard together in a small bowl.
- Spread 1 teaspoon mayo mixture on 1 side of each slice of bread. Layer slices of cheese, ham, and turkey over aioli on 6 slices of bread.
- Repeat with the second layer of cheese, ham, and turkey. Add final layer of cheese and top with remaining bread, with aioli side facing cheese, lightly press down on sandwiches.
- Add oil into medium size sauté pan, and heat. Meanwhile, using 2 hands, coat each sandwich with egg mixture and transfer to large plate.
- Sauté until golden brown on both sides, 4 to 5 minutes per side, using spatula to flip. Remove from the pan, (keep warm in the oven until all sandwiches are ready) sprinkle with powdered sugar, and serve with jam.
Ingredients for Roasted Garlic Aioli
- 2 large egg yolks
- 1 tsp minced garlic
- 1 T roasted garlic
- 1 tsp balsamic vinegar
- 1/4 teaspoon kosher salt plus more T.T.
- 1 cup olive oil
- Pinch of cayenne pepper
- Fresh lemon juice
- Freshly ground black pepper
Aioli Directions
- Place garlic, salt, yolks, and balsamic in a food processor fitted with a metal blade. Pulse on and off for 15-20 seconds.
- Turn on and begin adding the olive oil in a thin stream. If it becomes too thick, thin it out with some room-temperature water and continue until you have used all the oil.
- Taste and adjust salt and pepper
- Store covered in the refrigerator up to a week
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The Napa Farmers Market wants our fresh, local and farm-direct produce to be affordable for all people in Napa.
To help get more into the hands of our low-income neighbors, we hae a token-matching program for all CalFresh participants that provides them with a dollar-for-dollar match to spend with market vendors.
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How does the Market Match program work?
- Shoppers bring their EBT card to the Information Booth
- Market staff swipes the EBT card to charge the dollar amount requested by the shopper
- Market staff gives double the dollar amount change in tokens to spend on:
- Fruits and vegetables
- Meats, fish, and poultry
- Dairy products
- Breads and cereals
- Seeds and plants that produce food
- Hot foods cannot be purchased using CalFresh benefits
For more information on the Market Match program, visit our website.
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- Fill your water bottle at our Free Hydration Station Water Bar!
- Buy reusable water and hot liquid bottles (as well as market bags!) at cost at the Information Station
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- Bring in 10 single-use plastic produce bags and we’ll give you 1 reusable mesh produce bag
- Bring your berry baskets to our Green Market booth and we will make sure they are reused
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About Napa Farmers Market
Napa Farmers Market is a California Certified Farmers Market and a 501(c)(3) nonprofit community resource that draws hundreds of shoppers and visitors each market day. Vendors include many local fruit, vegetable and flower growers (some organic); fresh seafood and meat merchants; food purveyors offering coffee, baked goods, pupusas and other ready-to-eat fare; plus, artisanal pottery, jewelry and other hand-crafted wares. Educational kids’ activities, chef demos and nonprofit-organization booths add to the enriching, multicultural shopping experience at the market. The market also participates in the Market Match program, doubling the value of CalFresh benefits purchasing power for all eligible food products.
See you at the Market!
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