Earlier this week, US-based communications media company Golin Harris proudly announced that it is in fact a PR agency. This might come as a shock to those of you who have always known Golin Harris to be just that — a PR agency. But was the company making a strong point about the role of PR in the marketing mix or was it simply trying to reinforce its unique position as a global PR powerhouse?
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What do you consider when purchasing a product? Perhaps you focus on design, maybe the way it’s advertised draws you in, or perhaps the company's culture plays a part? As globalisation increases competitiveness for companies, the latter could be the difference between a consumer choosing your business over another. So, how can you ensure your company culture appeals to customers across the globe?
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Think your website appears first in Google Search results? Perhaps it appears to. However, this doesn’t tell the full story. Many business owners fail to realise that what they personally see in search results isn’t necessarily the same as what the rest of the world will see. But don't worry, there is a great tool that you can use to track your Google search rank as a less subjective observer.
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Getting your message in front of the right audience relies on appearing in the trade magazines they read, which means understanding media outlets and sector-specific PR. This is easier said than done when you consider the volume of trade press out there, particularly in the vertical food manufacturing sectors. Don’t fret, we’ve got your back with this handy guide to the food processing press.
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Do you want a super successful, international PR campaign? Cool, that's what we specialise in. Read this case study, which describes how we helped Renishaw propel its brand through the roof.
If you want to chat about PR and marketing you can do so by e-mailing sayhello@stonejunction.co.uk, calling +44 (0)1785 225416 or visiting www.stonejunction.co.uk.
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