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Virtual Assistants are your ticket to more time in your day and less work on your plate. Read this month's News from the Nest! 
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Hey Everyone!

What makes a great business - beyond great branding, marketing and your products or services? 

Your biggest asset in business, by far, are your customers!

How often do you take the time to thank them for what they do for you?

Taking time to show customer appreciation by rewarding your clients for loyalty can definitely go a long way in building and sustaining these prosperous relationships.

Here are a few simple and thoughtful ways you can do this throughout the year:

1. Invite them to a special event

If you have tickets to a special charity event or sporting event, passing on the tickets to a client is a great way to show your appreciation.

You can also host a client VIP event, such as a movie night, a family event during Halloween or Christmas, or a wine and cheese party at your office or local venue. 

Encourage your clients to bring their family and friends. This brings an entirely new audience to your business. Be sure to have a way to capture any new guests information - either with a pre-event registration or at the event in the form of a prize draw.

2. Offer a referral bonus or reward.

Consider providing a discount or added service  - free of charge for any referrals. Depending on the type of business you have, drawing for a great prize for all referrals periodically may work better.  Be sure the rules and guidelines for your referral program are crystal clear and that you’re promoting the program consistently. 

3. Give them recognition.

Everyone wants to be seen, heard and appreciated. When working with a great client you can post a picture of the two of you on social media, in your newsletter or on your website explaining how they've helped you grow your business. Always ask for permission and a testimonial that you can use cross-platform!

Since the holidays are coming up, a great way to say "thank-you" is to send out holiday cards or small gifts - in the mail with a stamp! Keep in mind handwritten cards have a personal touch and go a long way in our digital age.

Have a great week! 
Have you seen our latest Blog post? 

Have you ever wondered how gift giving affects your clients? The benefits of giving business or corporate gifts are plentiful. These days, giving gifts as Entrepreneurs, Realtors and Small Business owners to clients is no longer seen as “nice to” but rather as a business imperative. Client gifts help businesses to create goodwill, strengthen relationships, enhance your company’s image and create an emotional connection and positive perception of your brand.

Here are a few dos and don’ts for gift giving for the holiday season or any time of the year. There is a distinction between promotional gifts and corporate gifts. Both are valuable marketing tools for specific purposes in business. Promotional items are typically branded items of a lower cost, used as giveaways in large quantities as an extension of advertising efforts. Corporate and or business gifts, on the other hand, are typically higher value items which are given with the intention of showing gratitude and strengthening relationships. They increase brand loyalty and encourage recipients to interact favourably with your brand.

Read the full blog post here...

Client Spotlight - Marla McAlpine
FREE Events For Realtors and Financial Professionals at Ajax-Pickering Board of Trade


This Event Is Exclusively For 
Real Estate Agents

Tuesday, November 20th
9: 55 am start, 11:30 am end

Cost: FREE

Door prize draw at every event
 

A monthly meeting for real estate agents and brokers to keep up with important changes that affect their clients and prospects.

Industry topics: mortgages, real estate law, appraisals, etc.

Business building discussions: there will be guests that share specific business building strategies so you have clients lining up to work with you!

Several minds are better than one: there is a roundtable mastermind portion in these meetings where you can voice one challenge you are having in your business, and your colleagues can help you solve it!

The spirit of this meeting is that everyone helps everyone succeed.

Arrive on time to network with your fellow colleagues and industry professionals, and build a trusted circle.

Coffee, tea and munchies available.

Meeting in the large boardroom; limited seats available so you must RSVP!

Hosted by Marla McAlpine, MBA. Marla is a Mortgage Agent (M16001744) with Mortgage Architects, Brokerage 12728.
REGISTER


This Event Is Exclusively For 
Financial Professionals

Thursday, November 29th
9:55 am start, 11:30 am end

Cost: FREE

Door prize draw at every event

Network and grow your business!

Meeting in the large boardroom; limited seats available so you must RSVP!

9:55am start, 11:30am end

Cost: FREE

Door prize draw at every event

Hosted by Marla McAlpine, MBA. Marla is a Mortgage Agent (M16001744) with Mortgage Architects, Brokerage 12728

A monthly meeting for financial professionals to network and keep up with important financial changes that affect their clients and prospects.

- Financial Advisors
- Insurance Agents
- Accountants
- Money Coaches
- Credit Counsellors
- Bankruptcy Trustees
- Wills and Estates Professionals

Industry topics and business building discussions: there will be guests that share specific business building strategies so you have clients lining up to work wth you!

Several minds are better than one: there is a roundtable mastermind portion in these meetings where you can voice one challenge you are having in your business, and your colleagues can help you solve it!

The spirit of this meeting is that everyone helps everyone succeed.

Arrive on time to network with your fellow colleagues and industry professionals, and build a trusted circle.

Coffee, tea and munchies available.
REGISTER
WEBSITE
For more helpful information please visit our blog.

Should you or anyone you know be in need of administrative, marketing or consulting for their small to medium size business please forward this email along. 
Copyright © 2018 The House Wren & Co., All rights reserved.


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