To fully grasp the opportunity to create a platform strategy, a shaper needs to understand the relationship between its current identity, its key assets and capabilities, and the existing ecosystem. Only later, the shaper can fully imagine the gameplays that should characterize its strategy.
The platform exploration phase is key as it ends with the clear definition of the opportunity, and with understanding if a more complex, continuous iteration of design, validation, and prototyping is worth the effort.
The platform exploration phase as we understand it is made of four essential steps:
- mapping the existing experiences;
- identification of patterns Identify platformization, leverageable assets, and moats;
- analyze the value chain;
- identify the pillars of the strategic gameplay.
Performing this phase is essential as it brings the platform shaper fully aware to the design phase, and therefore capable of understanding better the design process, producing stronger, and more reliable design outcomes.
The document we release today will help you go through these four sub-phases and is ideal for:
- companies and teams that want to explore deeply an opportunity before jumping into the design;
- strategists, consultants and designers that are interested in understanding how platform thinking molds with Value Chain analysis and market evolution.
Request access to the Platform Opportunity Exploration guide below 👇
|