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The Macadamia Review - Issue 49 - November 2018
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A NEW HORIZON: THE SKY’S THE LIMIT FOR MACADAMIA INNOVATION

The 8th International Macadamia Symposium (IMS) has just wrapped up, with a powerful sense of buoyancy and optimism dominating the 3-day event hosted in China. A decade ago, the global tree nut industry was beset with apprehension, yet today the mood could not be more different. The value and production of the global tree nut industry has grown significantly over the past decade, and forecasts show no signs of growth slowing anytime soon. Macadamias are coming off a lower base than other nut varieties, but the pace of growth is just as fast. The symposium highlighted how global trends are working in our favour, the increasing influence of the Chinese market, how macadamia innovation in China is breaking new ground, and the importance of maintaining quality in the face of rapidly expanding production. For all the details plus a look at this year’s top 5 macadamia producers, head here.

LAST CALL OUT FOR FOOD INNOVATORS!

Entries for the second Australian Macadamias Innovation Challenge are closing soon! Food innovators, students and professionals are invited to submit creative concepts for new packaged food products using macadamias by 3 December 2018. Entry is open to residents of Australia, China and Japan, and categories include confectionery, snacks, cereals and future foods, with competitors required to submit ideas with either an Asian or Western flavour profile. This world-first platform is aimed at generating new packaged food concepts that can inspire the food industry globally and drive new demand for macadamias. There’s still time to enter and be in the running to win amazing career-enhancing prizes and unique experiences including two trips to Fi Europe 2019, AUD $5,000 cash and a trip to Byron Bay for the finalist judging and awards ceremony. Shortlisted entrants will also benefit from profiling in a PR campaign. To enter, find out more and view the leading food innovators who will judge the finalist entries, visit macadamiachallenge.com.

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To find out more or if you have any questions about this news update, please contact: 

Lynne Ziehlke
Market Development Manager
+61 2 6622 4933 or lynne.ziehlke@macadamias.org
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