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Hi,
I'm back! This week, we're gaining one hour in North America. Europe rolled time back last week. What will you do with the extra hour?
According to a National Bureau of Economic Research working paper out this month by researchers from Harvard Medical School, the Rand Corp. and the University of California at Los Angeles, more paid vacation, low or moderate level of physical activity are among non-wage job characteristics workers prize.
Time and not money. Almost 40 percent of respondents preferred a relatively lower-wage job with flexible hours and telecommuting over one without such perks.
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— New Ideas for Our Social Media Future. Social media is here to stay. Many people and organizations are disenchanted with it. The potential is still there, but we need to address the human side of technology. It's only by digging deeper that we can develop and communicate value. Read more.
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— Chief Marketing Officer (CMO) Turnover in 2018. We have more products and services than ever, yet it continues to be challenging to find the right fit. The data shows how critical marketing has become to organizations. Read more.
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Read More, Think Better
We talk a lot about transformation and not enough about transition. Transition is part of life. Think of the change of seasons, for those of us who live in places that have them.
Transitions: Making Sense of Life's Changes deals with the complex inner psychology of periods of change in our lives. The most valuable aspect of the book is that it can help have a conversation with your feelings. Transitions take a longer time than change, which is more like a trigger. Becoming more aware of the process can help us support those around us who are dealing with change.
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01.
The End of Bureaucracy. It's the product of another era, and it's holding us back. Imagine a company where everyone is directly accountable to customers, employees are energetic entrepreneurs, and an open ecosystem of users, inventors, and partners replaces formal hierarchy. We can learn from a company that has made the shift to value.
1. Organize as microenterprises; 2. Use leading targets instead of incremental goals; 3. Internal contracting relationships; 4. Voluntary collaboration; 5. Open innovation; 6. Entrepreneurship at scale; 7. Employees as owners.
In sum, make the upside obvious, reduce friction in the system.
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02.
Why Futurism has a Cultural Blindspot. “Futurology is almost always wrong, because it rarely takes into account behavioral changes.”
We look at the wrong things, “Transport to work, rather than the shape of work; technology itself, rather than how our behavior is changed by the very changes that technology brings.”
We don't see the things that don't change, but have a big impact on our lives. A corollary is that we notice what was invented more than what is actually used. When culture changes, the precipitating events can be surprisingly random and small.
Predicting who we will be is harder than predicting what we will be able to do.
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03.
On Hold for 45 Minutes? It Might Be Your Secret Customer Score. (requires signing up/in). Retailers, wireless carriers and others crunch data to determine what shoppers are worth for the long term—and how well to treat them.
Customer lifetime value, or CLV is used by many companies to measure the potential financial value of their customers.
Given how poorly we can see into the future is this shortsighted? Given how poorly companies still do with personalization, especially online, how accurate is the data?
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04.
Knitting Community: Human and Social Capital in the Transition to Entrepreneurship. (via Tyler Cowen) A study that reveals how individuals become entrepreneurs.Often described as a decisive moment of transition, it necessarily involves a series of smaller steps.
A crucial component that creates success for entrepreneurs participation in offline social networks. Social and human capital appear to complement each other with social capital producing the greatest effect on the most skilled users. The the feedback and encouragement from peers and friends is vital.
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05.
The Algorithmic Trap. (Coming to your industry as well.)
Travel — when done right — is challenging. Like all face-to-face interaction, it’s inefficient. What makes an experience special is the surprise and difference you find when you get some place.
Algorithms are great at giving you something you like, but terrible at giving you something you love. Worse, by promoting familiarity, algorithms punish culture.
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