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Nielsen Norman Group

New Articles

Five Mistakes in Designing Mobile Push Notifications

Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn them off. (7 min. to read)

Filling the Silence with Digital Noise

Many people use digital media to avoid silence or empty time. (4 min. to read)


New Videos

How To Setup a Mobile Usability Test

There are a lot of elements involved in a mobile usability test. In this video, we'll walk you through an example test setup, including the necessary equipment, and discuss how to prepare for a test. (3 min. video)

Usability Testing w. 5 Users: ROI Criteria

The number of test participants for qualitative usability testing that optimizes return-on-investment is determined by 2 parameters: the facilitator's observational skills and the design team's speed when generating the next design iteration. (4 min. video)


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