Russ Abbott’s hands are never idle, running 2 different businesses. As the owner of both the service-based shop Ink & Dagger Tattoo Shop and the e-commerce-only Tattoo Smart, the accomplished artist is a go-to name in the industry. The busy businessman invited the What’s in Store crew out to his shop in metro Atlanta to learn how he’s using Mailchimp tools—including analytics, automation, and personalization—to achieve his companies’ marketing goals while speaking to different audiences.
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