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A Special Note!
Dear Board Members, 

I'm sending along some information about the matching gift element to this end-of-year campaign. As you might know, we have a major donor who fairly consistently offers $20,000 as part of a match opportunity for the end-of-year campaign. 

In 2016, we utilized the Classy matching gift feature, and it seemed to confuse people at that time. But we will be using this feature again, as it honors the spirit of a "match" more so than just adding the gift as one lump sum. 

This means that when gifts are made to your page, they will be "matched" by a second donation from the Germanacos foundation, so your fundraising page will look something like this:
  • The Germanacos Foundation matched $50 of the previous donations
  • John Snow gave $50 to your campaign
As each donation moving forward will be doubled (the match will not be retroactive, and will not be applied to gifts that have already come in), that means that it might be much easier to reach your fundraising goal, which is great! But it also means that you could easily exceed your goal too soon. For those of you who are already halfway or more than halfway to your goal, I would highly recommend increasing your goal today, by adding whatever you have left to raise. 

Take my page for example. I had a $1,000 goal originally, with roughly $500 to go. This means I've increased my goal to $1,500. 

For those of you who are not yet halfway to goal, I would still recommend you make an adjustment, and keep an eye on your page as folks begin to give more.

For those of you who don't have time to make an adjustment, as a Classy administrator I can adjust your goals for you this afternoon and you can adjust them as you like later. 

Please let me know if you have questions!

Thank you!
Elisa 
Thank you for everything you do for Voice of Witness. 
I'll be in touch soon!

Best,
Elisa
elisavow1@gmail.com
c: (909) 525-7563 
Copyright © 2018 Voice of Witness, All rights reserved.


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