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TradeShowTips Online #232
November 2018

In This Issue

What's New

Welcome to the new format for the TradeShowTips Online ezine! What do you think?

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Don't ever let a tiny booth space be an excuse for playing small. Even a 10x10-foot booth can still make a big impression on the show floor. In this month's feature post and podcast, you'll hear first-hand how one exhibitor created a lot of buzz and exceeded all expectations.

Because this monthly newsletter is in tandem with my blog/podcast, we have an abbreviated version of the article here, but simply click the link to continue reading on Trade Show Insights – or listen instead. While you're there, check out the other articles, podcasts and features. I encourage you to bookmark TradeShowInsights.com or add it to your favorite RSS feed reader.
Thanks for being a loyal reader! ~ Marlys

Creating a Memorable Experience in a Small Booth

Listen to the podcast here!

I love helping exhibitors discover the amazing power of trade show marketing! It's fun to be a part of the brainstorming and strategizing for all aspects of their exhibits.

It's even more fun when I hear reports back from them about how they smashed all goals they had going into the show, and how response to their booth was beyond expectations.

That's exactly the report I received from Jeanne Beard at the National Autism Academy after their recent experience, so I asked her to be a guest on Trade Show Insights to share what they did and the results they got. I guarantee you'll be amazed and inspired!

To listen to Jeanne's story, click over to the Trade Show Insights blog/podcast!

Marlys

© 2018 Marlys K. Arnold


Want to reprint this article in your ezine, blog or website?
You may, as long as you reprint it as a whole, and you include this complete paragraph along with it:

With experience as both an exhibitor and show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. She consults with and trains both exhibitors and show managers from across the country, and is the author of Exhibit Design That Works and Build a Better Trade Show Image, host of the Trade Show Insights blog/podcast, creator of the ExhibitorEd Success System, and founder of the Exhibit Marketers Café online learning community. She can be contacted via her website, www.exhibitmarketerscafe.com.

Weekly Insights: Make Your Product More Fascinating

Weekly Insights: Marketing to an Audience of One (graphic quote)

Weekly Insights: SciFi Meets Reality in Trade Show Technology

Check out even more news, tips and tools to expand your knowledge of exhibiting on the Trade Show Insights blog/podcast!

What do you think of the new format?

It's been several years since the last overhaul of this newsletter's format. And since now most people are reading on their mobile devices, it was high time for some renovations.

You may have also noticed that "In This Issue" at the top now includes links so you can skip to a specific section (although I hope you do at least skim through everything - LOL).

So what do you think of the new format? Is it easier to read? Your feedback is welcome. Please click reply to this e-mail and share your thoughts.

P.S. And watch for an overhaul on the Trade Show Insights website coming in 2019!

Exhibit Marketing Breakthrough

Now is the time to take advantage of a private, one-on-one session to create a memorable experience in your booth in 2019! We'll work together to map out a solid strategy so you can get focused, re-energized and inspired to turn your next exhibit into a highly profitable, revenue-generating machine.

Benefits:

  • Discover a crystal-clear vision for the results you want to produce and how you define "ultimate exhibit success"
  • Uncover hidden challenges that may be sabotaging the effectiveness of your exhibit marketing strategy and keeping you from getting your desired results
  • Discover how to bridge the gap between your current reality and your vision of success with a solid plan of action to maintain momentum, create accountability, and troubleshoot obstacles

Includes:
  • 45-minute phone session
  • Step-by-step outline of the best way to see quick results
  • Audio recording of the call so you can review later

If you'd like to take advantage of this special opportunity for expert advice, simply reply to this e-zine and request details on how to get your Exhibit Marketing Breakthrough.

If you enjoyed today's issue, you'll love all the resources and tools Marlys has available. You can connect with her at www.exhibitmarketerscafe.com or www.tradeshowinsights.com.
Copyright © 2018 ImageSpecialist, All rights reserved.


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