EAA Newsletter

The venue will be the University–Business Foundation of the University of Valencia, which is located in the historic city centre of Valencia. There aren’t many cities like Valencia which can harmoniously combine the remnants of its most distant past, dating to the year 138 BC, with the most innovative and avant-garde buildings from the new millennium. Valencia is trade, culture, cinema, theatre, magic, museums and business. It is one of the most active cities in Europe for fairs and conferences. Thanks to its location, Valencia has historically been Spain’s Mediterranean port giving it a special charm, along with fine sand and pure water. The vastness of the sea and the closeness of the mountains make the Valencian coast uniquely attractive.

For more information about the conference and for CFP, please visit the conference web page.

Joint membership for AAA and EAA

The European Advertising Academy enables its members a joint membership with the American Academy of Advertising (AAA) with regular member dues for US $100 and student dues for US $50. This joint membership will allow members access to both organizations with all membership benefits, including on-line access to the Journal of Advertising, The Journal of Current Issues in Advertising Research, the Journal of Interactive Advertising, AAA Conference Proceedings, official AAA mailings, and the online AAA newsletter and reduced price at ICORIA conferences. If you are interested, please visit http://www.aaasite.org/membership.

Special Issues Journal of Advertising

Virtual Special Issue on Social Media Advertising and eWOM

Editor: Gayle Kerr, Queensland University of Technology, Australia. In its earliest days IMC was a premonition. A way that marketing communication could change because the mass-media paradigm had been broken. Schultz (1999, 337) described IMC as “the natural evolution of traditional mass-media advertising which has been changed, adjusted and redefined as the result of new technologies”. In this special issue, twelve journal articles track this evolution from integrating marketing communications to using digital to break down organizational silos and empower consumers to have the voice and measurability that IMC always intended. Visit the website linked to below to see the important role that EAA members have played in this IMC journey. Please feel free to share with your colleagues or even, as it is a permanent link, add it to your class resources. All articles are free to download.
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