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First Round Review
Brand from the Brass

Six Must Reads to Build a Brand that Breaks Through the Noise

The red box of The Economist. IBM blue. The Nike Swoosh. These iconic brands are equally recognized by their name as a hue or logo — and have stood the test of time. Which company wouldn’t want that sway and staying power? Problem is, most startups don’t have 50 or 100 years like these brands to amass relevance and prevalence. They must find a way to make early efforts enduring, turning customers into community, trials into trust, and buzz into brand. 

We hear time and again just how challenging creating a brand can be. That’s why we put together this list for companies building their brand — and especially for startups with limited runway. The following advice comes from founders, operators and experts who’ve helped build some of the biggest and most trusted brands that were launched in the last decade — from Airbnb to Thumbtack, Dropbox to Gusto. (The only exception is the 20-year old Netflix). We’ve filtered through the Review archives to assemble the six most tactical articles, so you can begin to lay the foundation for an enduring brand today. 

Click here get going.


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