10 things.

Hello! Here's a list of some of the best articles and ideas that I've come across in the past few weeks. Hope something brings a smile to your face or an idea to your brain!

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1. A simpler way to think about marketing funnel analysis. This is essentially the blueprint that I'm using to build out our analytics & attribution models at Buffer. 🤞



2. Something really important to me: How to get involved with protecting net neutrality. 

3. Awesome idea: At this logo sale, the price per logo increases by $15 each time a new logo is sold. 

4. How we do six-week product cycles at Buffer

5. For anyone managing people: The SCARF Model for minimizing threats and maximizing rewards. Really interesting stuff. Which of these five matter most to you? 

• Status, which is about relative importance to others.
• Certainty, which concerns being able to predict the future.
• Autonomy, which provides people a sense of control over events.
• Relatedness, which is a sense of safety with others.
• Fairness, which is a perception of fair exchanges between people.