Pass the 1-2-3-4 test on mobile. Plus: Avoid generic links, Find your 'me', Try a tipsheet, Help readers take the next step and more ...
Welcome to Rev Up Readership — your guide to Catching Your Readers |  | | December 2017 // Put the hot stuff up top | | Put the hot stuff up top on mobile webpages Think of it as the new 80/20 rule: web visitors spend 80% of their time above the fold — aka the first screen — and just 20% of their time on a webpage below it. | | |  | No more Read more, Click here or More | | |  | Because you can’t write a WIIFM without the M | | |  | PR pros get attention with service stories | | |  | Help readers take the next step with how-to stories | | | | New and Noteworthy |  | Use descriptive labels, not generic text Google finds 1.59 billion instances of “Learn more” on the web. While some of these may not be links, many of them are. And that’s a problem. | |  | Position your message in the reader’s best interest Too often, communicators think the topic is the topic. But the topic is never the topic. The reader is always the topic. So write about the reader and the reader’s needs. | |  | Links grab attention, guide visitors Links account for more than half the “eye stops” (non-scientists call this “looking”) on the web. Now that you’ve got their attention, what do you want to tell visitors with your links? | |  | What writers & others say “Our readers don’t want to just read stories. What they really want is a big button they can push that says, ‘Solve my problem.’ It’s up to us to be the button.” — Brian J. O’Conner | |  | What writers & others say “Reading on a smartphone is as different from reading on the web as reading on the web is from reading print.” — Ann Wylie, principal, Wylie Communications | |  | Learn to reach readers online in this digital writing class Learn to get the word out on the small screen. Rev Up Readership members save $100 with code RURMI100 | |  | Reach readers online in this social media-writing workshop Learn to write webpages, blog posts and social media messages in this two-day Master Class. Rev Up Readership members save $100 with code RURLA100 | | | | |  | © 2017 Ann Wylie • All rights reserved • Thank you for subscribing to Rev Up Readership.
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