By Kristin Brandt
According to SalesForLife, only 1% of cold calls actually result in meetings, and "around nine out of 10 of top-level B2B decision-makers simply do not respond to cold outreach." But each time I receive a message, I have to wonder where the real problem lies – is it with the business owner, or with the caller?
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By Sundin Associates
When Kristin's husband, Steve the Bike Guy, purchased a van for the Velo Studio, one thing was clear – it was going to be wrapped. The resulting design, which was executed by the skilled team at SpeedPro, incorporates elements of the Velo Studio's branding, while also including logos from organizations sponsoring the Steve the Bike Guy Cyclocross Team.
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By Sundin Associates
With the rollout of Mastercard's new branding in full swing, here's what financial institutions and others displaying the Mastercard brand mark need to know.
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By Kristin Brandt
A recent video shoot in support of the Pan-Mass Challenge is a reminder that filming can be fun and exciting, as well as nerve-wracking, physically uncomfortable and time-consuming.
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