Stacy Cox on SMTs:
From the first time a crew member landed an IFB in my ear and I heard a producer (in my ear) at a news station say "Stacy we're coming to you live in 5, 4, 3, 2, 1…" I dug in and never looked back. I love the instant imprint and reach an SMT delivers throughout the country in mere hours. I knows how to take on a more expert driven tone when your product's core is grounded and rooted in science and facts. I also know how to have fun and speak "girlfriend" when your product is more beauty or fashion themed and socially built.
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