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For a long time, I heard a lot of Mastermind groups. People were enthusiastic about them, spent thousands of dollars to attend meetings, and raved about connections with other entrepreneurs.

While I was intrigued, getting into a Mastermind group was a challenge. For whatever reason, I couldn't wiggle an invitation despite some blatant overtures. Then, I saw a tweet from Aiko Thurlow about a new Mastermind group that she was creating. Long story short, I got into a group.

So far, it's been a great experience. The opportunity to meet with other entrepreneurs, receive different perspectives and being held accountable has been a difference maker. As a solopreneur, it's good to have people in your corner to handle the ups and downs of entrepreneurship.

Aiko and Raji Kalra, a member of my group, recently launched Mastermind Express, a monthly event in Toronto that gives people a taste of being part of a Mastermind group.

I went to my first Mastermind Express earlier this week, and it was hands down the best business event that I've attended in a long time.

It wasn't a you-sell-to-me-I-sell-to-you event but an opportunity to learn about what other people are doing and thinking and receive guidance about your business.

The key lesson: embrace opportunities to expose yourself to other perspectives and give yourself permission to embrace new ideas.

Thanks for reading! If you like this newsletter, forward it to a friend or share it on the Twitter.

Running the Business

  • The New York Stock Exchange published an extensive document, The Entrepreneur's Road. From Concept to IPO", that covers everything from launching a startup to how to get ready for an exit.  [link]
  • For many entrepreneurs, the need to pivot can be difficult to accept and pull off. The New York Times looks at why pivots are so challenging. [link
  • Want to keep your startup employees? Provide them with great benefits. [sponsor]
  • Tyler Hakes looks at how a core system of processes for sales, product development, and communications drives sustainable, predictable business growth.  [link]
  • Buffer has always been transparent about how it operates. Now, it's unveiling an updated salary calculator. [link]
  • Drift is one of the fast-growing SaaS companies. Here's an in-depth inside look at how it created a killer brand strategy. [link]
  • MailChimp co-founder Ben Chestnut is one of a fascinating entrepreneur. In this video, he talks about why the company turned down a $1-billion acquisition offer. [link]
  • Companies such as Zappos have shown that good customer service can make a big difference. Even small gestures can make an impact. [link]
  • As much as attracting new customers is important, Brian Balfour puts the spotlight on why retention is the "silent killer". [link]
  • First Round interviewed more than 800 startup founders for its "State of Startups 2017" report to get a handle on what they're thinking about. [link]

Oh Canada!

In raising $6-million, Brightspark is looking to take a different approach to venture capital by creating mini-funds for each startup it wants to support. [link
Well.ca has been acquired by McKesson Canada. Chris Arsenault, a board member and CEO of iNovia said the sale was triggered by a combination of valuation, price, and chemistry. [link]
Nancy Peterson has spent more than 10 years growing HomeStars.com. She says one of the key ingredients for entrepreneurial success is scrappiness. [link]
Vancouver-based Yaletown Ventures has reportedly raised $100-million for its growth fund. Yaletown is focused on intelligent industrial and enterprise companies. [link]

Brand Reboot

Does your marketing need a jump-start? The Brand Reboot course shows you how to do customer discovery, identify and showcase your key benefits and differences, and stand out from the competition. [14 videos and free workbook]

Sponsors

Your startup employees should have benefits. IPFS helps you make that happen. [sponsor]
Want to reach entrepreneurs and investors? Send me an email to talk about advertising and sponsorship options.

Who writes this newsletter?

I make marketing work for fast-growing companies by delivering strategic guidance and tactical execution. My consulting and coaching and CMO-for-Hire services are underpinned by storytelling, frameworks and hands-on engagement.

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ME Consulting · 109 Melville Avenue · Toronto, On M6G 1Y3 · Canada