3 Year-End Fundraising Reminders – It’s Not Too Late!
Hello <<First Name>>,
The majority of year-end gifts are made between December 26 and December 29. So it’s a good time to remind your donors that:
They get triple benefits when they donate stock.
With markets at an all-time high, many donors have portfolios with vastly appreciated stocks. Donating stock to you allows donors to:
- Forego capital gains taxes
- Deduct the current value of the stock
- Get the charitable deduction
Tax reform is breeding uncertainty about 2018.
No one knows what tax overhaul will mean for charitable giving. But now’s the time to take advantage of all the existing provisions. Some donors who typically give mid-year may want to frontload their 2018 gifts now and when they can be sure of the charitable deduction.
They can leverage their IRA. Donors over 70½ that hold IRAs must take a Required Minimum Distribution (RMD) by December 31 and pay tax on it. Sending a portion of the RMD to a qualified charity reduces the tax and reduces the basis upon which their Medicare Part B premium payment is calculated. That alone can save a donor hundreds of dollars each year.
And don’t be shy! People give to people, not just organizations. Pick up the phone and let your donor prospects know why their gifts are so important. It really makes a difference.
And we want to make a difference for you. Next month PRG's Elliot Levin and Andy Eber speak on fundraising after the fire. See below for an invitation to the AFP event.
May the rest of this year bring you peace and prosperity as we head into 2018.
More than two months have passed since the most destructive wildfire in American history. As we reported to the annual meeting of the North Bay Leadership Council on December 7, hundreds of nonprofit organizations in Sonoma, Napa and Mendocino Counties are Second Responders.
If you work at a nonprofit organization that provides health and human services, you are a second responder. Your work is vital to the rebuilding and healing of a community that experienced a natural disaster of this magnitude.
As a sector, and as fellow service providers, let’s support today's and tomorrow’s second responders in the aftermath.
Join us January 24 at the AFP Conference
We need you there, as we move toward re-imaging and rebuilding our community. PRG will present practical solutions to the plight of our Second Responders at the AFP Conference in Sonoma. Find details and signup information here.
Recently, we shared reflections from the tragic front lines of the Wine Country fires. See our three-part report to the community: Part 1 - nonprofits as responders Part 2- redefining vulnerable and displacement issues Part 3 - collaboration opportunities
Thank you from all of us at PRG, and best wishes for joyous holidays and a New Year of peace and prosperity!
The majority of year-end gifts are made between December 26 and December 29. So it’s a good time to remind your donors that:
nonprofit organizations in Sonoma, Napa and Mendocino Counties are Second Responders. 