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Love this newsletter?
1. The best way to show it is by sharing the direct link to sign up with your colleagues & friends: http://eepurl.com/c9pMG5
2. Just hit "reply" on this email and write us back. That would make our day!
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Talk #1: Working in a Vacuum is Evil.
How Our Customers Shaped Our Voice and Tone.
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We interviewed Shirley Baumer for an article about Monday's customer centered approach, and during the interview Shirley mentioned building Monday's tone of voice. We got super excited and immediately asked her to come speak about the process at our next meetup.
Here is what she's planning for you:
In this talk, I will share how at monday.com, we refined our "voice & tone" guidelines by utilizing our entire company and all of our customers. I will share the fast and cost effective method we used, and how Michelle Obama, Salvador Dali and Bart Simpson all influenced our process.
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Talk #2: “Make my Voice”
The challenges of the Financial Industry in the Connected Age
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We are big fans of Omer Milwidsky and his blog REDEFINE.co.il, and we love the breath of fresh air he brings to the investment biz as Chief digital officer at Meitav Dash.
He's going to talk about how banks, insurance companies and investment firms re-invent themselves by joining forces with fintech companies and by drawing inspiration from their customers.
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What is Tone of Voice Anyway?
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Finding Your Tone of Voice
Not sure what tone of voice is and why you should care about it?
Read this excellent Smashing Magazine article, it covers all the bases, starting from examples from some well-known brands and followed by the steps you can take to find and maintain the right voice for your brand.
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See you there!
And feel free to invite friends with this link
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