Ethics in Technology
Even before the recent election-hacking indictments of Russian individuals and companies were delivered, folks inside and outside the tech world were worrying about the market power of Google and Facebook. Their outsized presence shaped our social lives, politics, travel plans, and entertainment choices.
Lest we forget, Google and Facebook are advertising companies that rely on their sophisticated services (search, connections with friends, and cat videos) to capture our attention. A recent market analysis showed that the two accounted for two-thirds of digital advertising and 25 percent of all advertising worldwide.
Others are starting to catch on. George Soros, multi-billionaire investor and activist, regards Google and Facebook with the same alarm and disdain that he gives to coal companies: "Companies earn their profits by exploiting their environment. Mining and oil companies exploit the physical environment; social media companies exploit the social environment."
Can these companies redeem themselves? Soros thinks not, at least not without concerted govenment action. That action is most likely to come from the European Union, not from the US. The European Union has long regarded Google as a monopoly, just had it done with Microsoft years before. The EU perspective differs from the legal standard in the States. In the US, you have to demonstrate that a company used its market share unfairly; in the EU, being that big is cause for concern in and of itself.
It might be too late to fix the current crop of apps and services, not when Facebook's best avenue for verifying political advertisers is a postcard. Educators are hoping that the next generation of developers can do better. Harvard and MIT are offering a course, titled The Ethics and Governance of Artificial Intelligence, that challenges students to think about the long-term legal, ethical, and human consequences of advanced systems. Similar courses at Stanford, Cornell, and NYU address the ethical issues in data science, autonomous vehicles, and crime prediction.
Whether we use these services or not, Google and Facebook are shaping our world in ways that even the very smart people at those companies didn't fully realize. We have a familiar conundrum: wealth and power versus ethics and policy. History shows us who tends to win.
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