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Issue #81 | January 5, 2018  


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Advertising
How Climate Change Deniers Rise to the Top in Google Searches
NYTimes.com
"The climate denialist ads are an example of how contrarian groups can use the internet’s largest automated advertising systems to their advantage, gaming the system to find a mass platform for false or misleading claims."
Content
The Anatomy of a Perfect Facebook Video
GetResponse.com
"Live video streams create engagement like no other type on this list. According to Facebook, Live Videos are watched 3x longer and commented on 10x more than videos that aren’t live."
Data
Selective Exposure to Misinformation: Evidence from the consumption of fake news during the 2016 U.S. presidential campaign
Dartmouth.edu [PDF]
"Using unique data combining survey responses with individual-level web traffic histories, we estimate that approximately 1 in 4 Americans visited a fake news website from October 7-November 14, 2016. Trump supporters visited the most fake news websites, which were overwhelmingly pro-Trump. However, fake news consumption was heavily concentrated among a small group — almost 6 in 10 visits to fake news websites came from the 10% of people with the most conservative online information diets. We also find that Facebook was a key vector of exposure to fake news and that fact-checks of fake news almost never reached its consumers."
Design
A Beginner's Guide to Creating Shareable Infographics [E-Book]
Visme.co
"How to make informative and engaging infographics that get noticed"

Easily Create Powerful Protest Signs
WalkWoke.com
#WalkWoke makes it simple to create meaningful posters and share or print them instantly.
Social
These Are 50 Of The Biggest Fake News Hits On Facebook In 2017
Buzzfeed.com
"Not surprisingly, fake stories about US politics dominated the list in 2016 as a result of the presidential election. Twenty-three of the 50 top-performing fake news hoaxes identified by BuzzFeed News that year were focused on US politics. In 2017, only 11 of the top 50 hoaxes were about politics. Instead, outlandish crime stories were the most common category of hoax in the top 50 list this year, accounting for 20 of the posts."
Facebook and Twitter threatened with sanctions in UK 'fake news' inquiry
TheGuardian.com
“There has to be a way of scrutinising the procedures that companies like Facebook put in place to help them identify known sources of disinformation, particularly when it’s politically motivated and coming from another country,” Collins said.

France's Macron Says He Wants Law To Combat Fake News
NPR.org
"During an election, the government would be authorized to block a website to suppress fake news, he said. He insisted that press freedom could be preserved under such a law."

Germany starts enforcing hate speech law
BBC.com
"Sites that do not remove "obviously illegal" posts could face fines of up to 50m euro (£44.3m)...The German law is the most extreme example of efforts by governments and regulators to rein in social media firms."
Technology
New bill could finally get rid of paperless voting machines
ArsTechnica.com
"Called the Secure Elections Act, the bill aims to eliminate insecure paperless voting machines from American elections while promoting routine audits that would dramatically reduce the danger of interference from foreign governments."

White House barring employees from using personal cellphones at work
TheHill.com
'Sanders said in a statement that the "security and integrity of the technology systems at the White House is a top priority for the Trump administration."'

The U.S. needs to create civic social networks
TechCrunch.com
"Imagine you’re one of my constituents testifying in a committee hearing. You’re trying to tell me how a law under consideration affects you and how the law could be made better. Think how frustrating it would be if a television was on in the background spewing out incredibly loud, irrelevant, or misleading information about the people in the room and the laws we’re talking about. Distracting at best, disastrous at worst if it means we can’t communicate with each other in a helpful way. This is what happens to elected officials and their constituents on social media every day."
Every Friday Learn Test Optimize Links brings you relevant news and content about the intersections of the Internet, technology, marketing, and politics. Got a link you think should be included? Just email me: eric@learntestoptimize.com

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Why Learn Test Optimize?
Our goal is to build a culture of learning, testing, and optimizing throughout politics at every level and in every role.

Learn Test Optimize is a side project by Eric Wilson. Follow me on Twitter.


 


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