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10 things.

Happy 2018! Here's a list of some of the best marketing articles and management ideas that I've come across in the past few weeks. Hope something brings a smile to your face or an idea to your brain!

Note: There're lots of new remote jobs at the bottom!

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1. The traits that define a great VP
  • A mediocre VP oversees a slow decrease in velocity in her functional area.
  • A good VP maintains velocity in her area
  • A great VP increases velocity

2. Here's a neat exercise for positioning your product (fill in the blanks):



For (target customer) 
Who (statement of need or opportunity), 
(Product name) is a (product category) 
That (statement of key benefit). 
Unlike (competing alternative) 
(Product name) (statement of primary differentiation).

3. We're iterating on the content crafter / blog editor role at Buffer. The new role: Growth editor

4. How to run meetings that are fair to women, introverts, and remote workers

5. "We are at the Internet Two phase ... We need to get to Internet Three."  An interesting take on the state of the web and content

6. I looooove reading about editorial redesigns, so yeah I spent a good chunk of time with this piece on the Guardian's new look.



7. With all the changes happening to Facebook's News Feed, I'm feeling quite optimistic about Facebook Groups this year. Here's a neat breakdown of how Vox runs two of its Groups.

(☝️It's a neat way to organize a blog post, too)

8. Why Medium isn't for everyone

9. If you're getting into management this year, my favorite management book is First, Break All the Rules.  There are a bunch of good picks in this blog post on best books for new managers, too.

10. 🚨 Remote jobs alert! 🚨

There are several good places currently hiring. Best of luck if any of these roles speak to you!

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Wishing you lots of happy reading,

Kevan
 

 

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Copyright © 2018 Kevan Lee, All rights reserved.


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