What do Aerosmith, the Beatles, and the Wizard of Oz have in common?

Riddle yourself this: can you figure out what links American rock band Aerosmith, the legendary Beatles, and the classic movie The Wizard of Oz?

From the US? Nope, that’s only two of them.
Awesome hair? Debatable.
Songs involving roads? Now you’re onto something!

From Steven Tyler commanding us to “walk this way”, John Lennon and the rest showing us how to cross Abbey Road, and Dorothy’s journey with her friends along the yellow brick road, it’s easy to see that we pay attention to where we put our feet.

As you’ve developed your marketing strategy, your focus has likely been on the vertical: flags, posters, banners, and other signage designed to catch the attention of potential customers.

Guess what? Your competition is probably stuck in that rut too!

Consider shifting your advertising in a new direction — to the floor — to give you a leg up.

We’re talking about floor graphics. Made to not only adhere to practically every imaginable surface (glass, stone, tile, carpet, wood, and concrete, just to name a few) but also to be reusable, these decals can be used to promote new products, complement short-term marketing as needed, or even offer helpful directional prompts at a trade show or conference.