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Why email?. Plus: Before you press Send, Return to sender, Extend your subject line, Resources on email and more ...
Welcome to Rev Up Readership — your guide to Catching Your Readers
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January 2018  //  Inside the inbox
 
Why email?

Why email?

For the 4,300% ROI, for starters

4,300%. That's the average ROI on email marketing, according to the Direct Marketing Association. And that, says Inc., is a better return than for any other marketing channel.

It's been more than 45 years since Ray Tomlinson sent the first email in 1971. Since then, we've seen the emergence of social channels ranging from Facebook to Flickr, from Tumbler to Twitter, and from Yelp to YouTube.

But when it comes to moving the needle on the bottom line, email remains king.

 
Before you press Send

Before you press Send

Overcome these obstacles to reaching readers
 
Return to sender

Return to sender

Recipients delete emails from unknown parties
 
Extend your subject line

Extend your subject line

Sell your email message in the preview text
 
Resources on email

Resources on email

Websites, books, certificate courses and more
 

New and Noteworthy

The 1-minute news release

The 1-minute news release

Can you get your story across in 200 words?

Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.
Calling all readers

Calling all readers

Callouts attract attention, make messages memorable

Think of callouts — aka breakout quotes, pullout quotes or pull quotes — as movie trailers. They show just enough of the best stuff to get the reader to buy a ticket for the full show.
Lead the way

Lead the way

Five webpage leads to try and three to avoid

It’s been proven in the lab. Feature leads increase readers by 300% and reading by 520%, boost social media shares and more.
Reel them in with readability

Reel them in with readability

Yamaha writer makes message 164.57% easier to read

When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, his first draft was very hard to read.
Quotes on callouts

Quotes on callouts

What writers & others say

“This deceptively simple packaging device has a large effect on the reader, often determining whether a story is read or ignored.” — John Brady in Folio:
Get Clicked, Read, Shared & Liked - Ann Wylie’s social media-writing workshop on Feb. 6-7 in Los Angeles

Social studies

Reach readers online in this social media-writing workshop

Learn to write webpages, blog posts and social media messages in this two-day Master Class. Rev Up Readership members save $100 with code RURLA100

Updates

Anatomy of a release: From headline to boilerplate

Body for releases: Avoid ‘the muddle in the middle’

Don’t write releases like this: Apple describes the iMac in 80 adjectives

Skip the varnish: Avoid industry jargon, corporate spin in releases

Why email?: Don’t neglect this powerful medium

Preview pane writing best practices: Sell your story to desktop and laptop recipients

Callouts (pull quotes): Draw readers in with provocative details

Quotes on short releases: What writers & others say


 
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