Why email?. Plus: Before you press Send, Return to sender, Extend your subject line, Resources on email and more ...
Welcome to Rev Up Readership — your guide to Catching Your Readers | | January 2018 // Inside the inbox | | For the 4,300% ROI, for starters 4,300%. That's the average ROI on email marketing, according to the Direct Marketing Association. And that, says Inc., is a better return than for any other marketing channel. It's been more than 45 years since Ray Tomlinson sent the first email in 1971. Since then, we've seen the emergence of social channels ranging from Facebook to Flickr, from Tumbler to Twitter, and from Yelp to YouTube. But when it comes to moving the needle on the bottom line, email remains king. | | | | Overcome these obstacles to reaching readers | | | | Recipients delete emails from unknown parties | | | | Sell your email message in the preview text | | | | Websites, books, certificate courses and more | | | | New and Noteworthy | | Can you get your story across in 200 words? Tick tock. In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release. | | | Callouts attract attention, make messages memorable Think of callouts — aka breakout quotes, pullout quotes or pull quotes — as movie trailers. They show just enough of the best stuff to get the reader to buy a ticket for the full show. | | | Five webpage leads to try and three to avoid It’s been proven in the lab. Feature leads increase readers by 300% and reading by 520%, boost social media shares and more. | | | Yamaha writer makes message 164.57% easier to read When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, his first draft was very hard to read. | | | What writers & others say “This deceptively simple packaging device has a large effect on the reader, often determining whether a story is read or ignored.” — John Brady in Folio: | | | Reach readers online in this social media-writing workshop Learn to write webpages, blog posts and social media messages in this two-day Master Class. Rev Up Readership members save $100 with code RURLA100 | | | | | © 2018 Ann Wylie • All rights reserved • Thank you for subscribing to Rev Up Readership. Please do not copy, forward or otherwise share this newsletter For additional subscriptions please go to RevUpReadership.com. | | | | | |