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First, let’s define soft skills. According to Wikipedia, soft skills are a combination of interpersonal people skills, social skills and communication skills that enable people to work well with others. The National Soft Skills Association defines soft skills as “…personal qualities such as positive attitude, communication, planning and organizing, critical thinking, teamwork and more …,” citing positive attitude as the single most important of these competencies.
Unlike hard skills, which are about a person's skill set and ability to perform a certain type of task or activity, soft skills relate to a person's ability to interact effectively with coworkers and customers.
“The value of having good soft skills can be the difference between success or failure for both the employee and organization,” said Brenda Wornum Moore of BWM Consulting. “For an employee, it can impact personal and professional development, such as ability to grow in the company or to resolve conflicts. For an employer, it can impact innovation, organizational development and the bottom line.
She added, “Whether your employees work directly or indirectly with customers, or whether they work as an individual contributor or part of a team, they need good soft skills that will help them to deliver their work efficiently and effectively.”
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What stops executives leaders from addressing the issue of soft skills incompetency? The studies show that some believe that soft skills, unlike technical or knowledge-based skills, should be taught in our educational system, or that they cannot be taught at all. Most, nearly 42 percent, believe that even if they provide training in soft skills for their employees, it would be cost-prohibitive.
“Not so,” said Brenda. In her work with leaders and employees of both small and moderate-sized companies, she has found that employees quickly catch on to improved ways of communicating, thus developing more positive attitudes; and that coaching executives and other leaders in how to motivate employees and to deliver feedback in the right way results in improved productivity, increased product development, company-wide growth opportunities and increased profits.
Do you see a soft skills gap in your organization? Do you want to increase productivity, enhance customer service, diminish workplace conflicts, and at the same time positively impact your company’s bottom line?
Contact Brenda today and let her help you to begin to close the gap -- through training, mentoring, and coaching. She will help you to assess your soft skills need and recommend the right solution for your organization. Call her at 866.233.1570 or Email her at Brenda@bwmconsultingusa.com.
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In January, Brenda began her one-year tenure as President of the Greater Boston Chapter for the Association for Talent Development (ATD). In her 6 years as a member of the currently 250-plus member organization, she has served in the positions of Vice President of Membership, Vice President of Finance, and most recently as President-Elect. The mission of ATD is to Empower Professionals to Develop Talent in the Workplace.
We join Governor Charlie Baker in congratulating Brenda Wornum Moore on her recent, six-year term appointment to the State Advisory Council for the Department of Unemployment Assistance.
Working with the other five appointees to the Council, all of whom serve as advocates for DUA to the community and serve as a liaison to their communities, Brenda will provide feedback to the DUA from the community and participate as part of a sounding board on policy development.
In congratulating Brenda on her appointment and extending his best wishes for her success, Governor Baker expressed that he and Lieutenant Governor Karyn Polito “appreciate your willingness to serve the Commonwealth in this capacity.”
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New England Area Conference
March 22 - 23, 2018
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“Unleash Organizational Performance: One Learner at a Time” is this year’s theme for the conference. Learn from colleagues and leaders in training and development. Interact and take notes to be proactive, as the focus is on today’s learner. Identify how to drive performance, and ensure learning and development impacts organizational growth. Click here to register and for more information.
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