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UF
february 2018
UF
eCommunigator
The latest research and industry insights from the
UF College of Journalism and Communications
 
 
  What We Need: Analysts Who Can Tell Stories and Solve Problems
 
  If you are fortunate enough to be able to hire data analysts, what does today’s ideal candidate look like? Amy Jo Coffey, director of the new online master’s program in Audience Analytics and associate professor in the Department of Telecommunication, asked some of the top consumer/audience research executives those questions. Read more.
 
 
 
It’s About How Employees Feel  
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More and more companies today are striving to develop an emotional culture which emphasizes how employees feel. Rita Men, assistant professor in the Department of Public Relations, asks: Does emotional culture truly matter for an organization’s success? Read more.  
 
 
 
  The Back-of-the-Envelope Guide to Communications Strategy
 
  Communications strategy should be flexible, scrappy, and accessible to everyone on your team. Ann Christiano, Frank Karel Chair in Public Interest Communications, and Annie Neimand, frank research director, share a four-question framework, rooted in social science, can help organizations craft an effective strategy that drives real social change. Read more.
 
 
 
Chasing Clicks: What Seinfeld Teaches Us  
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"Audience analytics is about knowing how to interpret, and even ignore, the data at hand and instead understand how the audience and your goals can converge," says Matt Boggie, chief technology officer at Axios and former executive director in The New York Times Company’s Research and Development group. Read more.  
 
 
 
CJC News 
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Carma Bylund, Public Relations associate professor, comments on good patient/doctor communication.

Carla Fisher, Advertising assistant professor, comments on the importance of good communication for better health outcomes.

Andrew Selepak, director of the online  Master’s program with a specialization in social media, comments on fake news and resume preparation.

Frank LoMonte, director of the University of Florida College of Journalism and Communications Brechner Center for Freedom of Information, comments on a Martin County First Amendment violation, and wins  NPPA First Amendment Award.

Clay Calvert and Frank LoMonte file a joint Amicus Brief for a First Amendment supreme court case.

Mindy McAdams, Journalism Professor and Knight Chair in Journalism Technologies and the Democratic Process, was selected for inaugural EducationShift20 list.
 
 
 
UF College of Journalism and Communications
 
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UF College of Journalism and Communications
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1885 Stadium Road
Gainesville, Fl 32611

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