Osky Blue's Digital Download - Make your analytics work for you

Does Your Business Need a Tune-Up?

Jump into the new year with a website and digital marketing plan that is custom-tailored to fit your business. Not sure how well your site is performing? Start 2018 with a website audit and take your online presence to the next level! We provide two different levels of auditing and consulting to fit your needs.

Both of our auditing services provide in-depth reporting and consulting to help you identify how effectively your website is operating from a technical and marketing standpoint.

A great website is the foundation of digital success, but it’s also important to make sure that you understand how each aspect of your site works together to draw in more business. With analytics and reporting services, our team will help you set up and configure your Google Analytics, Google Tag Manager and more so that you can track activities such as site traffic and custom engagements. We will work with you to set up, customize and use your analytics data to meet your business goals.

At Osky Blue, we offer a range of audit and analytics solutions. Give us a call at 866-675-9411 or Contact Osky Blue to begin your 2018 business tune-up!

Osky Blue Gives Arthur Blake Insurance a Fresh Look for the New Year

Many clients come to us pre-equipped with a functioning website and focused business goals. Founded in 2001, Arthur Blake Insurance was already a well-established business in the North Texas area, but they were looking to update their digital presence.

The Osky Blue team successfully transferred the insurance company’s existing website, set up Google AdWords and Google Analytics accounts, and enhanced their local SEO positioning. We were also able to update the clients email marketing campaign and begin managing their ongoing email communications. Now, Arthur Blake Insurance can easily track the success of their digital marketing efforts on a secure website with the assurance that their email campaign is being managed by Osky Blue’s team of marketing experts.

No matter what your business needs, Osky Blue is here to help! We provide many different digital marketing services to create, update or optimize your online presence. Visit our portfolio to view recently completed projects or contact us to learn more.

Analytics and Reporting: Make Your Website Analytics Work for You

Nearly every business understands the importance of digital marketing, but many small businesses miss out on one of the most essential online tools: data! More specifically, we are talking about web analytics data. If your business website was created by an agency like Osky Blue, you probably already have a web analytics account set up, and all you need to do is ask for access to the account. If not, it’s time to get an analytics account with tools like Google Analytics, Adobe Analytics or one of the other programs on the market. Most programs offer the same basic reporting features, but you should still compare all of your options to decide which program will work best for your specific business plan.

Why take the time to set up and learn how to use web analytics tracking? If you are engaged in any marketing, including offline efforts, looking for more customers or to expand your business, or even if you have a website that contains any interactive features (forms to complete, click-to-call phone numbers, social media icons, email subscriber sign-up, videos, etc.) then tracking these efforts will likely reveal buying trends, ways to become more efficient, and opportunities you never thought were possible.

Read our full blog to learn more about how to implement web analytics and utilize Osky Blue’s analytics and reporting services.