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You ARE the Experience - Continuing the Conversation



I just completed a workshop for new entrepreneurs – people who have started their own business or have an idea and want to get it out there.

I was struck once again by all the research and investment in time and money that they are willing to spend on these plans and products. There was palpable dread in the room as I pointed out that the best product presented and communicated about in a less-than-professional manner will very likely fail.  

You must train your staff to be competent and even skilled.  The next layer of professionalism, and maybe what sets you apart from your competitors, enters the realm of theater.  People want an experience, they want to feel something.

  • What’s it like using the product?  
  • What’s the business environment like?
  • Is it welcoming, warm, exciting or stimulating, or is it confusing, generic, lackluster or flat?
Upcoming Events
  • Laurie will be speaking on  "UNSHAKEABLE CONFIDENCE" for the Chamber of Commerce combined cities (Encino and Sherman Oaks) meeting on March 20th.
     
  • Laurie will present "YOU ARE THE EXPERIENCE" at the Women in Business Center Southern Calif. March 22nd
Best Wishes Now & In The Coming 
Last Month With Laurie...



Do You Speak a Foreign Body Language?

February 2018
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