Amazon.com founder Jeff Bezos has clearly felt inspired by the power, enormity, and vitality of the Amazon rainforest and river. After all, he named his company after them and he has now created an urban rainforest inside the company's Seattle headquarters.
Unfortunately, paying homage to a place doesn't protect it. While Amazon.com's stock soars, the real Amazon faces an alarming rate of deforestation, driven in large part by agribusiness, industrial development and natural resource extraction. And a world in which the e-commerce giant is the only Amazon that remains would be unlivable for us all.
That's why we've launched an action calling on Amazon.com to lend its innovative and expansive spirit to Amazon rainforest protection and environmental sustainability.
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