Startup Reading List
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February 10, 2018
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Some reflective reads this week. Enjoy!
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Aaron Harris
"Given how my brain works, I find it difficult to set abstract goals about learning and then simply enjoy the process. I was able to do this in college – where I knew much of what I learned as a History and Literature major wasn’t strictly “useful” – because I loved it, had the time for it, and had a structure that encouraged me to do it."
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Fred Wilson
"The co-founder dysfunction impacts everyone in and around the company, but mostly the team underneath the founders. It is like being in a family where mom and dad aren’t getting along. There is stress and strain, messed up decision making, and everyone is walking on eggshells."
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David Mytton
"Self-serve models are very difficult to build up because they require high volume organic traffic. Content marketing is saturated so unless you already have a good ranking, it takes years to build up. Marketing expertise is there but as with sales, it isn’t cheap and it’s time consuming to generate new ideas, build campaigns and pay the huge fees to sponsor and travel to conferences."
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Brian Mitchell and Zihao Xu
"It’s best to start setting the tone in the business as early as possible. By their nature, startups are super dynamic organisations, always evolving to meet new challenges. Emphasising this to the whole organisation from the start means that, when the time does comes for change, it’s no surprise."
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