Edition No.72

Welcome to your fortnightly Two Hoots update.

This fortnight in our Two Hoots update we share a new style of content which you could see in your Newsfeed, and introduce a new social platform that is rapidly growing in popularity.

In our latest blog, we discuss some of the key steps to building a successful digital marketing strategy.

Facebook Introduces
3D Content into Newsfeed

Facebook is introducing 3D content in the Newsfeed. Although only currently used by larger publishers such as Sony and Lego, will this feature be readily available to small businesses in the future?

This news comes amongst Facebook's aggressive adoption of new content formats - from Live Videos, GIFs and 360 media, in an attempt to increase engagement on the platform.

For now, this feature will mostly be utilised by larger publishers, such as Sony, who are paving the way for this technology to showcase the beginning of 3D content.

Click here to read the full article.

What is Vero? Meet the Emerging Social Platform

Vero has been around for more than three years, and has steadily improved their feature-set in this time. The new social platform is now rapidly growing in popularity, but why?

Vero offers it's users a visual platform with no advertisers, and no algorithms in place to determine the newsfeed. Facebook has over 100,000 factors which influence the Newsfeed.

With no advertising, this means that no data will be mined from individual users, providing more privacy. Could Vero be the next big social media platform?

Click here to read the full article.

Elements of A Digital Strategy

A successful digital marketing strategy is one that accounts for a range of factors. No two businesses are the same, so those marketing strategy templates you’ve found online simply won’t cut it .

Click here to read the article

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