How SAP Took One Concept and Turned It into 500 Pieces of Content
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One marketing effort communicated to 26 industries across multiple media. There was one basic solution to make it happen. Read the article on Forbes and watch my interview with Mandy Lin and Judy Cubiss. They explain how SAP was able to serve all these verticals by simplifying its content production process.
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YouTube Search Statistics
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- YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. (As reported by Brandwatch)
- YouTube accounts for 28 percent of total searches on Google (December, 2009, ComScore). This is old data that we suspect to be MUCH higher today.
- Niche topic videos get a ton more traffic from YouTube than broad topic videos. (Source: Google)
- Most important signals YouTube uses for search rank (Source: Search Engine Watch):
- Title tag information
- Audience retention
- Keywords in description tag
- Tags
- Video length
- Number of subscribers after watching
- Comments
- Likes and dislikes (I would dispute this last one as I've seen reported multiple times that YouTube does not take into account "likes and dislikes" in their search ranking because that's a variable that can be easily gamed.)
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Tips for Surviving a Massive Social Media Meltdown
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Cybersecurity firm Cygilant had a massive social media meltdown two weeks ago. They took a "Be like Trump" approach and chose to attack well-known and well-respected security researchers as "wannabe" infosec pros. Instead of immediately apologizing for their bad behavior, they doubled-down, continued to insult, and used the popularity of the attacks as a social media "win" and a lesson to others on how you do marketing. That's not how the rest of us saw it. The industry tore them apart. Cygilant issued two weak apologies, and then after this article was published on Forbes they issued a third much better apology referencing items mentioned in this article, such as the need to check their "values." This is a worthwhile article to check out if you ever have an online meltdown, and need to know how to bounce back, possibly even stronger than before.
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TEAR DOWN SHOW #186:
Like Robots, Michael and David Can Open Doors Too
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On this episode of Tear Down Show Michael and I prove that we can open a door just as well as a robot. We also talk about Cygilant's massive social media meltdown, and how Facebook is killing comedy.
Make sure to listen and SUBSCRIBE.
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"When you unfollow someone it should pop up with a list of other idiots to unfollow" - @dakg666
"According to the Chinese zodiac, it’s the year of the dog, or 'who’s a good year?!'" - @leannuh_renay
"I don't always have time to exercise. But when I do...I don't." - @GingaSnapppa
"Not saying my inability to remember popular figures of speech killed my journalism career, but it was probably the last snail in the coffee." - @WheelTod
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Get your copy of
THREE FEET FROM SEVEN FIGURES
One-on-One Engagement Techniques to Qualify More Leads at Trade Shows
ThreeFeetBook.com
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