|
|
|
|
_______
Love this newsletter?
1. The best way to show it is by sharing the direct link to sign up with your colleagues & friends: http://eepurl.com/c9pMG5
2. Just hit "reply" on this email and write us back. That would make our day!
|
|
Designing With the User, For the User
|
|
Co-Creation: Designing With the User, For the User
Co-creation is a practice of collaborative creativity, that enables businesses to create value with, rather than simply for their customers. This approach is radically different than the popular "We don't ask users what they want, we look at data" approach. Users are greatly involved in the design process, not as dictators but as collaborators. Sounds intriguing? This article is a great introduction to the concept of Co-creation.
|
|
5 Brands That Stand Out By Co-Creating
|
|
Co-creation: 5 examples of brands driving customer-driven innovation
What does a power tools manufacturer, a toy company, a delivery service, a football club and a furniture retailer have in common? They give idea-sharing platforms to their customers or directly include them in Co-creation workshops, making them a part in the creation of new products and services. The strong customer communities that are formed are a pleasant by-product.
|
|
Make CX Magic with Co-Creation Sessions
|
|
How to Make Customer Experience Magic with Co-Creation Sessions (part 1)
You know we can't dig into a subject without providing a practical try-it-at-home (or work) guide. This two-part series is full of practical tips to plan and execute a Co-creation session. The goal of the session suggested here is to create a customer experience map (which we love), but the same tips are relevant for other goals like improving an existing product or ideating a new service. And here is part 2.
|
|
City of Cape Town Co-Design Workshops
|
|
|
We couldn't leave you without a real life Co-creation session, so here are the highlights from a Co-creation workshop held by World Design Capital in the city of Cape Town. Co-designing a concept for a vacant piece of public land with the Cape Town community.
|
|
|
|
A Co-creation workshop in the city of Cape Town by the World Design Capital
|
|
|
Want to Co-create a newsletter with us? Or suggest a topic? This is a yes-reply email. :)
|
|
|
|
|
|
|
