Dear Farmer,
As the growing season gets underway, farmers across the Carolinas are tilling fields, tucking seeds into the soil, and gearing up to sell the harvest.
Just as each season brings a new set of obstacles and opportunities on a farm, so, too, does the ever-changing nature of marketing what you grow. As many of you are far too aware, it is becoming increasingly challenging to make a living direct marketing – farmers’ markets have multi-year waiting lists, CSA members are in short supply, and roadside stands just don’t bring in enough to keep up with operating costs. As lack of direct marketing access becomes an increasingly significant barrier to small farmers, a new opportunity is emerging: wholesale.
The demand for local foods and strong local economies is growing quickly and it is precisely this demand that is opening doors in the most unlikely places. Major grocery store chains that once only purchased by the semi-truck load from aggregators are beginning to buy direct from individual farmers. Hospitals, prisons, and public schools are beginning to earmark funds for local produce purchasing. Corporate cafeterias are featuring local farms on their daily lunch menu.
There is much for farmers to learn about navigating the wholesale marketplace and CFSA is working hard to bring farmers the resources they need to meet the demand.
On that note, we're excited to share with you our new service: Building Wholesale Capacity. This consulting service will be led by Sarah Bostick, CFSA's newest Farm Services member. While we go further in depth in introducing Sarah below, we cannot help but share that with 15 years of organic farming and marketing experience, we feel like she is just the resource needed to bridge this gap for our members. Part of Sarah's new service will include workshops on Post-Harvest Handling Infrastructure and Building Wholesale Capacity (dates and locations coming to the Events page soon!).
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Cheers,
Karen McSwain, CFSA's Director of Farm Services and Food Systems
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We provide free consulting services to help our farmer members use sustainable and organic practices--whether that's through obtaining USDA organic or GAP certification, to how to successfully grow in high tunnels.
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Steps to Determine if Selling Wholesale Is Right for You
by Sarah Bostick, Farm Services Coordinator
Small-scale farming in America has long been synonymous with farmers markets, CSAs, and roadside stands. That is changing as the demand for local and organic foods are becoming increasingly mainstream. Grocery stores, public school systems, distributors, and even hospitals are responding to public interest and willingness to pay more for locally sourced food by developing local buying programs.
Small and medium-scale farmers in the Carolinas are perfectly positioned to fill this expanding demand for locally produced food. There is one significant roadblock to entering the wholesale market for many farmers: a big learning curve.
If you have never sold to wholesale buyers that follow stringent packing, transport, and labeling protocols, you have a lot to learn. If you don’t know what a 22.3 gallon vented, gusseted, 3 mil poly bag secured with a metal tie is, join the crowd. If you don’t know where to start with designing traceability labels and processes on your farm, you aren’t alone. If it comes as a surprise that a case of beautiful, perfectly ripe tomatoes will most likely be rejected by a grocery store because they are perfectly ripe, you have plenty of company. In fact, in formal and informal polls and studies across the nation, wholesale buyers cite lack of wholesale readiness on the part of farms to be their biggest barrier to purchasing more local food.
Finish reading Sarah's article, Steps to Determine if Selling Wholesale Is Right for You over on our website.
(If you're new -- or missed an edition -- please check out previous Expert Tips here.)
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Infrastructure Toolkit
A growing topic of conversation amongst farmers is improving postharvest handling techniques and infrastructure to ensure that the produce leaving the farm is the healthiest, freshest, and highest quality it can be. The On-Farm Infrastructure Toolkit is an easy-to-use and very informative guide to help farmers make the best postharvest handling decisions.
Produced by North Carolina Growing Together and CFSA, the Toolkit was created to address barriers, such as postharvest handling requirements, that can prevent producers from selling into larger markets; and to build produce growers’ capacity to cool, wash, cure and store produce on-farm. It has a ton of great, helpful information.
We recommend that you check it out!
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CFSA is hiring a Grants Coordinator. The Coordinator will provide support in the development and implementation of the systems necessary to grow and manage CFSA’s diverse portfolio of grant funding. This is a new, full-time position that will be based out of our Pittsboro office. Some travel is required throughout the Carolina service area.
Applications are due by March 26, 2018.
Curious for further detail? Head over to our website to read the description in full.
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Mills River, NC at Sierra Nevada's Farm
Wednesday, Mar. 21, 9:30 a.m. - 2:30 p.m.
Good Agricultural Practices Workshop: Navigating the USDA GAP Audit
Concord, NC
Tuesday, April 10
Summer High Tunnel Production and DIY Construction
Charleston, SC
Thursday, April 12
Good Agricultural Practices Workshop: Writing a Food Safety Plan
Concord, NC
Tuesday, April 17
Saturday & Sunday, Apr. 28 - 29, 2 - 6 p.m.
Come tour local, sustainable farms and discover the delicious meat, dairy, fruits, and veggies produced in the Piedmont!
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