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Dear customers and poster enthusiasts
Last week saw the end of the 23rd Olympic Winter Games in South Korea. In the spirit of the winter sports season, we would like to present to you two historical Olympics posters and some decorative and rare Swiss travel posters among our new acquisitions. You will also find information about a poster exhibition in the Swiss Museum of Transport in Lucerne.
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Lenzerheide 1500 M.
by Arnold Bosshard, 1944
In the 1950s, Lenzerheide-Valbella was a little-known travel destination, hardly advertised and rather an insider tip for summer and winter sports fans. Today, this tourist resort is one of the most fully developed sport regions in the Grisons. This is why original posters from Lenzerheide from the mid-20th century, such as this unique stone lithograph by Arnold Bosshard from 1944, are highly coveted rarities.
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II. Olympische Winterspiele 1928
unknown artist, 1928
This informative advertisement for the 1928 Winter Olympics in St. Moritz is very rare. Today, almost 100 years later, sports officials are advocating for a Swiss bid for the 2026 Olympic Winter Games.
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II. Olympische Winterspiele St. Moritz 11. - 19. Febr. 1928
by Hugo Laubi, 1928
The second Olympic Winter Games in St. Moritz were the first winter games which were not carried out in conjunction with any summer games. The official poster was designed by Hugo Laubi in 1928 and shows the Swiss and the Olympic flag before the snowy Engadine mountains. The clear distribution and harmony of the graphic elements allow this unique and rare poster lithograph to convey such a clear advertising message.
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KLOSTERS Parsenn Grisons Suisse
by Hugo Laubi, 1934
Original vintage posters for the famous tourist resort of Klosters are very rare and in high demand.
In the 1930s, well-known poster artists such as Hugo Laubi designed advertisements for tourist resorts like Gstaad, St. Moritz and Klosters. This is one of the few posters for Klosters that still exist.
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Poster exhibition in Lucerne
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The travelling exhibition “Take Holidays” marking the 100th anniversary of Switzerland Tourism has arrived in the Swiss Transport Museum in Lucerne. You can visit the exhibition in the museum’s Wondercave until 30 June 2018. And of course, you can find historical Swiss travel posters around the clock on our website.
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Thank you for your interest in our vintage posters. We hope you have a safe and snowy rest of the winter season.
Yours sincerely,
Beatrice Müller
Artifiche AG
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