"A library is not a place where good content goes to die. It’s an evolving collection of information that’s organized around specific themes and audiences." Doesn't that sound like what you want your blog to be?

Today I'm sharing a post from another content marketing professional. Jessica Mehring from Horizon Peak Consulting outlines three good things that happen when you switch from thinking of your blog as a publication to thinking of it like a library.

Happy writing!
Linda

About Linda:

Linda Dessau is the author of Write Your Way to More Clients Online: How to craft captivating content for newsletters, blogs and social media. She has been blogging since 2004 and launched Content Mastery Guide in July 2005 to help other business owners get their ideas into writing. Read more blogging tips.