Where are Corporate Women Going?
In the past few months, global focus has shifted onto the issue of cultural and gender diversity in business. Half of the world’s population is female, but for most companies, senior management is a male-only affair. Women are increasingly voting in their stilettos and aiming for the door. Our contribution to the recently published Davies Review on Women on Boards in the UK supports this. Our global research has shown that entrepreneurship is the way forward for women and increasingly, generation Y.
Why does it impact your business?
As an employee, manager or senior leader this exodus impacts you in more ways than one. The obvious is financial: the investment that your organisation has made in that individual. But would you ever consider the scale of the cost to your business line? We calculated that per 10,000 employees the cost of losing women can be up to £15,000 per year. Can your business afford that?
Want to hear the numbers first hand? Watch my latest interview on Bloomberg.
And as a corporation, you are looking to create the most effective, productive and efficient conditions to ensure your product delivery to your customers. Recent research by International Law Firm, Eversheds has highlighted the optimal conditions for effective boards, which also reflect the ultimate conditions for effective teams. These include:
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Smaller boards are more effective – average of 11 directors
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Boards with female directors perform better…
Then there is the small affair of tapping into a $30 trillion market. According to Boston Consulting Group, women control $20 trillion in annual consumer spending. Knowing what makes them tick, how they shop, where they spend their money and how they are prepared to pay top dollar for specific services that save them time and hassle are key. In order to do that you have to be Gender Savvy – having more women in your company at senior positions will help you mirror and respond to your customer base.
Want to learn more? Attend the Gender Savvy Marketing Masterclass: How to Sell to the World’s Largest Market; 21st July - More Information
What can you do about it?
For a blue-print of how to retain your top talent and avoid it leaving you for your competition or to become entrepreneurs, then you need to read my recently published book: Your Loss: How To Win Back your Female Talent
Learn how to retain your top female talent, how to engage their passion, how to build a sustainable business where innovation, in all of the right places, thrives. Avoid making costly mistakes; build your competitive talent base.
Want us to perform an audit on how Gender Savvy your organisation is? Email Helen on: admin@aquitude.com to book a complementary assessment.
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Future Events & Seminars
Following recent international speaking engagements in London, Toronto, Abu Dhabi, Kuala Lumpur, here are future speaking engagements and seminars:
Where are women going? Presentation of research outputs for Your Loss, How to Win Back your Female Talent
9 th May, 18:30
To book your place email Helen on: admin@aquitude.com
Reaching up into the Boardroom
Working Dinner
featuring Antony Jenkins, CEO, Barclays GRB;
June 16 th 2011, Hoxton Apprentice Professional Woman’s Network.
To book call: 020 7749 2809
Managing Cross Cultural Virtual Teams
23 rd June 2011
More information and online booking
Gender Savvy Marketing Masterclass
How to Sell to the World’s Largest Market
21st July
More Information and online booking
Reaching up into the Boardroom Masterclass
22 nd July 2011
More information and online booking
To book me to speak to your teams, email me directly: christina@aquitude.com
Resources
How do you flex your thinking muscles?
The world leading Diversity Executive magazine requested an article on our step-by-step process to eliminating systemic bias. We have used the analogy of recovering from an injury as a metaphor for what needs to happen in order to create a culture that is free from blind-spots and embraces diversity of thought. If you want to learn what you can do to implement these in your organisation or teams, you can read the article: “How to Eliminate Bias”
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