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LORI WIZDO, Principal Analyst, Forrester Research, Inc.
How ‘Customer-Obsessed’ is B2B Financial Marketing (vs. other B2B)?
This workshop reviews our marketing maturity and customer obsession based on 2017 research, compares us to other B2B, and convenes small group discussion on the 7 characteristics of the customer-obsessed organization
LISA LOFTIS, Principal Consultant, CI Advisory Services – SAS Best Practices
Real-Time Customer Engagement
This panel discussion will focus on how B2B marketing teams are leveraging customer information and predictive analytics to develop successful customer experience initiatives
ANDREW GAFFNEY, publisher of ABM in Action and Demand Gen Report
All About the Audience: How Brands are Winning with Targeted Marketing & Campaigns
Gaffney leads a discussion addressing the challenges of operationalizing an account-based marketing approach with insights on: content strategy, conversations, buying teams and journeys.
JASON LIEBOWITZ, LiveWorld
Social Communities Building: Getting Banking to "Yes"
Digital acceleration and governance process has guided the pharmaceutical industry to enhanced relationship building via social media. What can we learn and adopt?
PANEL: CONTENT MARKETING
(Chase, Capital One, BNY Mellon, SunTrust, KeyBank)
A panel of B2B financial content marketers will discuss and debate content-the thread that connects every experience in the customer journey.
TOPIC TABLES on MarTech Stacks & Vendors; AI, Virtual Reality, Cloud, Robotics; Commercial Real Estate Marketing; Agile Practices; interactive Print
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