Back by popular demand... YouTube Tuesday ... short reviews of digital marketing we love or that that makes us cringe. Mostly from YouTube, but not always. Usually on Tuesdays, but not always.
Have fun
Barak
P.S. We want you to stick around, of course, but will not be offended if you unsubscribe.
Two Videos. One Rocks. One Sucks.
Check out these two videos for a similar product. One is amazing and effective. The other tone-deaf.
Making scary stuff cute (and, as in this case, also polite) is smart PR. If people (and regulators are people too) aren't scared off, things can go far more easily for a company.